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Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: osebi
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 3247; Downloads: 99
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Abstract: The article investigates the validity of Gibrat's Law for French, Hungarian and Slovenian farms with FADN data and Heckman selection models, quantiles regressions and panel unit root tests. The contribution to the literature is three fold. First, we compare farm growth in countries with rather different farm structures. Second, we apply two different testing techniques. Finally, we focus on specialised crop and dairy farms rather than all farms, avoiding biases due to heterogeneous structures across the agricultural sector. Results reject the Gibrat's Law for crop farms in France (except for one sub-period) and Hungary but confirm it for French and Slovenian dairy farms.
Found in: osebi
Keywords: nekmetijski dohodki, investicije
Published: 15.10.2013; Views: 4242; Downloads: 83
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Found in: osebi
Keywords: gospodarstvo, Slovenija, turizem, tehnološka razvitost
Published: 15.10.2013; Views: 2610; Downloads: 74
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Found in: osebi
Keywords: energija, obnovljivi viri, dopolnilne dejavnosti, hidroenergetski potencial, investicije, male hidroelektrarne, izgradnja, poslovanje
Published: 15.10.2013; Views: 2998; Downloads: 141
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Found in: osebi
Keywords: podjetja, investicije, nepovratna sredstva, inovativnost, zaposleni, zadovoljstvo, konkurenčnost, ustvarjalnost, finančni kazalniki
Published: 15.10.2013; Views: 2213; Downloads: 124
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