1. Application of artificial intelligence in e-commerce : master's thesisMarko Pejić, 2025, master's thesis Keywords: artificial intelligence, E-commerce, customer experience, personalization, operational efficiency, recommender systems, chatbots, AI integration, business challenges
Published in RUP: 15.04.2026; Views: 249; Downloads: 20
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4. Tourism and sustainable practices in highest-level sailing regattasArmand Faganel, Lara Poljšak, 2025, independent scientific component part or a chapter in a monograph Abstract: The sailing sports tourism is heterogenous, organizing sailing regattas can help in counteracting destination seasonality, and tourist awareness about the importance of the tourist product sustainability is increasing. Despite their natural setting, these competitions demand specific infrastructure, significant equipment, and experienced sailors to ensure successful execution. The pro- duction and use of sailing equipment involve substantial amounts of toxic substances. Considering that these events unfold in natural environments, it becomes crucial to prioritize the principles of sustainable development when organizing them. A study was conducted to address sailing competitions sus- tainability, analyzing sustainable practices already adopted by regatta organ- izers and competitive teams. It is necessary to enhance the sustainability of future sports events and raise the awareness of the importance of sustainable practices among spectators, competitors, and other participants.
Keywords: sustainable practices, regattas, sailing, tourism
Published in RUP: 17.02.2026; Views: 323; Downloads: 4
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5. Odnosi med sledilci in vplivneži na Instagramu v vplivnostnem marketingu : doktorska disertacijaBranka Bizjak Zabukovec, 2025, doctoral dissertation Keywords: vplivnostni marketing, sledilci, Insta odnos, avtentičnost, konstruktivistična utemeljena teorija, merska lestvica, parasocialni odnos, parasocialna interakcija
Published in RUP: 11.02.2026; Views: 493; Downloads: 51
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