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Odnosi med sledilci in vplivneži na Instagramu v vplivnostnem marketingu : doktorska disertacija
Branka Bizjak Zabukovec, 2025, doctoral dissertation

Keywords: vplivnostni marketing, sledilci, Insta odnos, avtentičnost, konstruktivistična utemeljena teorija, merska lestvica, parasocialni odnos, parasocialna interakcija
Published in RUP: 11.02.2026; Views: 1229; Downloads: 104
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