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81.
Hostel ponudba v Ljubljani - možnosti za nove oblike
Ana Polajžer, 2017, undergraduate thesis

Found in: osebi
Keywords: turizem, Ljubljana, hostel, turistična nastanitev, poslovni načrt
Published: 07.06.2021; Views: 221; Downloads: 23
.pdf Full text (2,56 MB)

82.
Ustanovitev lastnega podjetja - poslovni načrt
Jan Porić, 2017, undergraduate thesis

Found in: osebi
Keywords: poslovni načrt, video produkcija, snemanje, video, montaža
Published: 07.06.2021; Views: 385; Downloads: 32
.pdf Full text (652,37 KB)

83.
84.
Inovativnost kot ključni dejavnik uspešnosti podjetja
Doris Gomezelj Omerzel, 2015, scientific monograph

Found in: osebi
Published: 06.11.2021; Views: 170; Downloads: 17
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85.
Spremljanje vedenja turistov
Emil Juvan, Doris Gomezelj Omerzel, Maja Uran Maravić, 2017, scientific monograph

Abstract: Sistem spremljanja turistov na različnih ravneh turističnih destinacij (tj. lokalna, regionalna, nacionalna) je kompleksen zaradi več dejavnikov. Najpomembnejši dejavnik je dejstvo, da turistično destinacijo sestavljajo številni zelo heterogeni turistični ponudniki, vsak s svojimi poslovnimi cilji, ki zahtevajo drugačne trženjske prijeme. Naloga snovalcev celovitega sistema spremljanja vedenja turistov je torej, da upoštevajoč značilnosti destinacije oblikuje optimalni sistem spremljanja vedenja turistov. Za tak sistem ni nujno, da temelji na izvajanju primarnih raziskav, če destinacija za to nima ustreznega finančnega in intelektualnega kapitala. Primarne raziskave tudi niso nujno zagotovilo, da bodo rezultati o vedenju turistov veljavni in zanesljivi, saj je primarno raziskovanje oteženo s številnimi ovirami, med katerimi turisti in njihovo izpovedovanje vedenja ter razlogov za določeno vedenje niso nujno največja ovira. Turistični ponudniki se premalokrat zavedajo, da številne podatke (najveljavnejše in najzanesljivejše) že zbirajo v svojih rezervacijskih, recepcijskih in drugih informacijskih sistemih. Te podatke je torej potrebno le zbrati na enem mestu, jih urediti za poglobljene analize in analize izvesti. Drug pomemben vir podatkov o vedenju turistov so zaposleni, ki turiste spremljajo na vsakem koraku in torej poznajo vedenje ter razloge za specifično vedenje - ponovno zelo zanesljiv in veljaven podatek o vedenju turistov.
Found in: osebi
Keywords: turizem, ponudba, merjenje, predvidevanje, metodologija, elektronske knjige
Published: 07.11.2021; Views: 264; Downloads: 22
.pdf Full text (2,68 MB)
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86.
Spodbujanje ruralnega turizma
2015, scientific monograph

Found in: osebi
Keywords: podjetništvo, pospeševanje, ruralni turizem, Slovenija, Hrvaška
Published: 08.11.2021; Views: 298; Downloads: 17
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87.
Business model innovation in tourism
Doris Gomezelj Omerzel, Robert Ambrož, 2017, original scientific article

Abstract: The objective of this research is to clarify the role and the importance of the business model in tourism and to demonstrate the necessity of changing the business model to maintain competitiveness. By employing the Osterwalder nine-block business model Canvas framework, an interview with the manager of Slovenian tourist agency was conducted. Without the innovation of individual segments of the business model or, more often the majority of its dimensions, the firm would not have survived. In our case, the necessity of innovating the business model was confirmed by the statement of the agency%s manager: %In any case, without changes, we would no longer exist on the market; without future changes, we will no longer exist on the market either.% This article presents a single case study; therefore, the results may have limited generalisability. Everyday changes in competitive markets should be met by the innovation of business models. Tourism firms must be able to articulate and innovate their business model if they want to survive in a rapidly evolving competitive global market. Although studies on business modelling are common in the tourism sector, little about them has been documented regarding the tourism sector in Slovenia. Hence, this study, which focuses on a Slovenian tourist agency, aims to fill this knowledge gap. Our case is particularly interesting, because we have demonstrated the interdependence of segments and their modification, we have shown that the business model is already present in the tourist agency, and we articulated it
Found in: osebi
Keywords: tourism, business model, Canvas business model, innovation
Published: 20.11.2021; Views: 294; Downloads: 71
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88.
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