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Consumer perceptions of wood as a material for sustainable building construction in Slovenia
Ana Slavec, Lea Primožič, Nežka Sajinčič, 2025, published scientific conference contribution

Abstract: In the context of climate change, aligning residential building practices with environmental priorities is increasingly important. Wood products, with their lower carbon footprint compared to most alternatives, present a viable solution for more sustainable construction. However, consumer awareness of these benefits remains limited. While interest in sustainability is rising, many consumers still perceive wooden structures as less durable, more vulnerable to fire and earthquakes, harder to insulate, and more expensive to maintain. Additionally, environmental considerations often rank below cost, design, and durability when selecting materials for construction, furnishing, and renovations. To explore these perceptions, we conducted a quantitative survey in 2023 involving 1,009 participants from a representative marketing panel in Slovenia. The study assesses Slovenian consumers’ environmental identity, climate concerns, and the frequency of eco-friendly choices, while examining the importance of sustainability relative to other factors in home design decisions. We further analyse the prevalence of wood-based materials in Slovenian households and gather insights on attitudes toward wood in construction. Our findings highlight the need for targeted communication campaigns to address consumer misperceptions about wood’s durability and environmental benefits, drawing comparisons with past studies from other countries. This research provides actionable recommendations for policymakers and industry stakeholders to enhance consumer engagement and support the adoption of wood as a sustainable building material.
Keywords: survey research, wood, sustainable construction
Published in RUP: 23.12.2025; Views: 121; Downloads: 2
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An exploratory study of consumers' knowledge and attitudes about lignin-based sunscreens and bio-based skincare products
Nežka Sajinčič, Oihana Gordobil, Amy Noel Simmons, Anna Malgorzata Sandak, 2021, original scientific article

Keywords: attitude, bio-based ingredients, environmental concern, green cosmetics, health consciousness, human factors, knowledge, lignin sunscreen, preference, skincare
Published in RUP: 18.10.2021; Views: 3571; Downloads: 55
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Hybrid approach for wood modification : characterization and evaluation of weathering resistance of coatings on acetylated wood
Anna Malgorzata Sandak, Edit Földvári-Nagy, Faksawat Poohphajai, Rene Alexander Herrera Diaz, Oihana Gordobil, Nežka Sajinčič, Veerapandian Ponnuchamy, Jakub Michal Sandak, 2021, original scientific article

Keywords: wood modification, natural weathering, acetylation, coatings, service life performance, aesthetic
Published in RUP: 04.06.2021; Views: 2837; Downloads: 32
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Characterization of heritage objects with NIR hyperspectral imaging
Jakub Michal Sandak, Anna Malgorzata Sandak, Lea Legan, Klara Retko, Maša Kavčič, Janez Kosel, Faksawat Poohphajai, Rene Alexander Herrera Diaz, Veerapandian Ponnuchamy, Nežka Sajinčič, Črtomir Tavzes, Polonca Ropret, 2021, published scientific conference contribution abstract

Keywords: hyperspectral imaging, cultural heritage, painted beehive panels
Published in RUP: 06.05.2021; Views: 3761; Downloads: 11
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Mapping of moisture on wood surface with hyperspectral imaging
Jakub Michal Sandak, Rene Alexander Herrera Diaz, Daniel Chuchała, Faksawat Poohphajai, Veerapandian Ponnuchamy, Nežka Sajinčič, Piotr Taubes, Kazimierz A. Orłowski, Anna Malgorzata Sandak, 2020, published scientific conference contribution abstract

Published in RUP: 07.08.2020; Views: 3232; Downloads: 107
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