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1.
Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case
Tjaša Tabaj, Danjel Bratina, 2018, original scientific article

Published in RUP: 20.12.2021; Views: 2326; Downloads: 36
.pdf Full text (96,23 KB)

2.
Model uspešnosti aktivnosti neposrednega trženja v izbranem storitvenem podjetju : magistrska naloga
Tjaša Tabaj, 2016, master's thesis

Keywords: neposredno trženje, podatkovno trženje, trženje storitev, logit regresija, igralništvo
Published in RUP: 07.06.2021; Views: 3638; Downloads: 68
.pdf Full text (1,06 MB)

3.
A model to measure the performance of direct marketing activities in the chosen service company
Tjaša Tabaj, 2016, published scientific conference contribution abstract

Keywords: direct marketing, data-mining, logit regression, prediction model, gaming
Published in RUP: 08.08.2016; Views: 5433; Downloads: 65
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