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Roadmap of Spiritual Pilgrimage Experience Towards Revisit Intention in the Indonesian Wali Songo Pilgrimage2025, original scientific article
Abstract: This study explains the roadmap that connects pilgrims’ spiritual experience with
the revisit intention of the tomb of Sunan Wali Songo in Central Java, Indonesia.
Explaining how pilgrims’ spiritual experience creates revisit intention in the religious tourism industry is important. A theoretical model involving attitude toward
pilgrimage and pilgrim satisfaction is built based on the theory of planned behaviour (TPB) and tourist experience literature. For this purpose, around 303 pilgrims
were analysed using structural equation modelling (SEM) based on AMOS 23.00,
which is combined with the IBM SPSS 21. The results show that revisit intention can
be improved by utilizing four pathways: (1) direct path of spiritual experience, (2)
indirect path through attitude toward pilgrimage, (3) indirect path through pilgrim
satisfaction, and (4) indirect path through attitude toward pilgrimage and pilgrim
satisfaction. This study is expected to contribute to developing TPB and tourism
marketing literature by providing a holistic model of spiritual experience and its
influence on attitude toward pilgrimage, pilgrim satisfaction, and revisit intention.
This study also offers important insights for managers engaged in the religious tourism industry.
Keywords: spiritual experience, attitude toward pilgrimage, pilgrim satisfaction, revisit intention
Published in RUP: 16.12.2025; Views: 153; Downloads: 0
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