1. Co-Creation and Destination Image : A Bibliometric and Thematic Analysis Using CiteSpaceTuyen Tran, original scientific article Abstract: Co-creation has gained increasing scholarly attention as an approach for involving tourists, residents, and stakeholders in shaping destination image. However, existing research is fragmented, lacking an integrated review of its conceptual foundations, thematic evolution, and implications. This study aims to address this gap by mapping the intellectual structure and emerging trends of co-creation and destination images. A bibliometric and thematic analysis was conducted on 72 peer-reviewed publications indexed in Scopus, using CiteSpace for co-citation and keyword co-occurrence mapping, complemented by Scopus AI for trend identification. The analysis revealed four thematic clusters: destination branding, stakeholder engagement, emotional experience, and digital interaction. Results demonstrate that co-creation operates as a multidimensional, layered process, enhancing emotional attachment, destination loyalty, and brand value, rather than a single experiential design activity. The study concludes that co-creation plays a structurally significant role in destination branding and stakeholder engagement, as demonstrated by the dominant clusters in the bibliometric and thematic analyses. By synthesising existing knowledge and identifying research gaps, this paper offers a comprehensive reference for academics and practitioners, reinforcing the relevance of co-creation in destination management.
Keywords: co-creation, destination image, bibliometric analysis, destination branding, CiteSpace
Published in RUP: 06.03.2026; Views: 284; Downloads: 10
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2. The Impact of Ecological Sustainability on Job Selection Preferences among Young EmployeesChristine Ebner, Peter Brandstaetter, 2025, published scientific conference contribution Abstract: In the modern employment landscape, sustainability has transitioned from a superficial term to a pivotal factor that significantly influences the career decisions of emerging professionals. This transformation is particularly pronounced among younger cohorts of job applicants, who are progressively placing greater emphasis on sustainability in their selection of employers. Additionally, when employees perceive a good fit between their values and those of the organization, their motivation is enhanced. This research explores the extent to which ecological sustainability shapes the perceived employer attractiveness among young workers, emphasizing the changing paradigm in job selection criteria. The study was conducted with a sample of 972 individuals, representing different professional and educational backgrounds, and the research provides substantial empirical evidence supporting the finding that ecological sustainability impacts their employment decisions. The methodology involved a comprehensive survey focusing on participants' priorities and values concerning ecological practices within potential employers. The findings indicate a strong preference for companies that demonstrate a commitment to sustainable practices, with such organizations being rated more attractive as employers compared to those that do not actively pursue sustainability goals. This heightened interest in sustainable employment was particularly pronounced among participants with higher educational levels and those from sectors directly impacted by environmental issues. Even though a significant proportion of survey respondents – more than 80% – asserted their commitment to an eco-friendly lifestyle and acknowledged the significance of adhering to ecological standards, this factor proved to be less pertinent when selecting a new employer. The data indicated that more than three quarters had never declined a job for this reason, only 4.75% reported having done so. One potential explanation for this phenomenon is that these considerations are already addressed during the application process by cultivating a positive corporate image and employer brand. However, this hypothesis requires further research. The present study contributes to the existing dialogue surrounding sustainability within the context of the workplace by emphasizing the critical necessity of embedding sustainable practices into the core business strategies and overarching corporate identity, which ultimately serves as an effective mechanism for appealing to the younger demographic.
Keywords: CSR, Sustainability, Corporate social responsibility, Employer branding, Recruiting
Published in RUP: 04.03.2026; Views: 325; Downloads: 3
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4. Komunikacijske strategije hotelskih verig : analiza besedila brošurPolona Baš, 2007, undergraduate thesis Keywords: turizem, hoteli, hotelske verige, tržno komuniciranje, poslovno komuniciranje, znamčenje, branding, brošure, tržne znamke, slogani, analiza besedil, angleški jezik, Ritz, Hilton, analize, diplomske naloge
Published in RUP: 26.02.2021; Views: 3043; Downloads: 44
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6. Branding trends 2020Armand Faganel, Aleksander Janeš, 2015, published scientific conference contribution Keywords: marketing, blagovne znamke, trend, marketing, brands, branding, trends, forecast
Published in RUP: 03.04.2017; Views: 10274; Downloads: 184
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8. Slovenian sports touristic brands : a myth or reality?Darko Ravnikar, Ana Bardorfer, Iztok Retar, 2015, independent scientific component part or a chapter in a monograph Keywords: blagovne znamke, športni turizem, športni dogodki, sponzorstvo, branding, sports tourism, sport events, sponsorship
Published in RUP: 14.10.2015; Views: 9173; Downloads: 48
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9. Branding trends 2020Armand Faganel, Aleksander Janeš, 2015, published scientific conference contribution abstract Keywords: marketing, blagovne znamke, trend, marketing, brands, branding, trends, forecast
Published in RUP: 14.10.2015; Views: 8532; Downloads: 96
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10. Uresničevanje notranjega brandinga: razvoj konceptualnega modelaKatja Terglav, Robert Kaše, Maja Konečnik Ruzzier, 2012, original scientific article Abstract: Notranji branding je proces, ki omogoča uravnotežen pogled na blagovno znamko na ravni celotnega podjetja. Zanj je značilno usklajevanje vrednot in vedenj zaposlenih z vrednotami in obljubami blagovne znamke. V prispevku se osredotočimo predvsem na njegovo uresničevanje, ki zahteva povezanost različnih funkcij v podjetju, kot sta notranje trženje in ravnanje z ljudmi pri delu. Na podlagi ugotovitev kvalitativne raziskave predstavimo konceptualni model uresničevanja notranjega brandinga. Rezultati raziskave kažejo, da notranji branding poveča znanje zaposlenih o blagovni znamki, kar spodbudi njihovo motiviranost za širjenje podobe blagovne znamke med porabniki. Hkrati ugotavljamo, da uresničevanje notranjega brandinga zahteva usklajeno delovanje notranjega trženja in ravnanja z ljudmi pri delu. Pomen notranjega brandinga narašča, saj je proces usmerjen v razvoj virov, ki podjetju prinašajo konkurenčne prednosti in večjo uspešnost.
Keywords: blagovne znamke, trženje, branding, zaposleni, notranje trženje, ravnanje z ljudmi pri delu
Published in RUP: 15.10.2013; Views: 6155; Downloads: 129
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