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Keywords: influencer marketing, celebrity endorsement, authenticity, consumer trust, digital marketing, social media engagement
Published in RUP: 14.07.2025; Views: 1016; Downloads: 15
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Keywords: consumer attitudes, trust, cultural influence, shopping behaviour, brand
Published in RUP: 18.12.2024; Views: 2503; Downloads: 35
Full text (1,28 MB)

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