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1.

The role of digitalization in marketing communication : bachelor thesis
Ivan Ivanov, 2022, undergraduate thesis

Keywords: digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Published in RUP: 17.08.2022; Views: 1762; Downloads: 44
Full text (1,39 MB)

2.

A successful CRM implementation project in a service company : case study
Franka Piskar, Armand Faganel, 2009, original scientific article

Keywords: customer relationship management, implementation, customer focus, process approach, quality, customer information, marketing, service company, Slovenia
Published in RUP: 10.07.2015; Views: 4204; Downloads: 42
Link to full text

3.

Strategic market management
David A. Aaker, 2008

Keywords: management, strateški management, poslovno okolje, struktura, razvoj, strategija, trg, konkurenčnost, odnosi s strankami, investicije, smernice, analiza, management, strategic management, business environment, structure, development, strategy, market, competitivity, customer relationship, investments, guidelines, analysis
Published in RUP: 10.07.2015; Views: 6862; Downloads: 65
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4.

The impact of the quality management system ISO 9000 on customer satisfaction of Slovenian companies
Franka Piskar, 2007, original scientific article

Keywords: ISO 9000, quality management systems, customer satisfaction, customer relationship management, standards
Published in RUP: 15.10.2013; Views: 4036; Downloads: 88
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