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1.
The role of digitalization in marketing communication : bachelor thesis
Ivan Ivanov, 2022, undergraduate thesis

Keywords: digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Published in RUP: 17.08.2022; Views: 2436; Downloads: 47
.pdf Full text (1,39 MB)

2.
A model to measure the performance of direct marketing activities in the chosen service company
Tjaša Tabaj, 2016, published scientific conference contribution abstract

Keywords: direct marketing, data-mining, logit regression, prediction model, gaming
Published in RUP: 08.08.2016; Views: 5272; Downloads: 65
URL Link to full text
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