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1.
A model to measure the performance of direct marketing activities in the chosen service company
Tjaša Tabaj, 2016, published scientific conference contribution abstract

Found in: ključnih besedah
Keywords: direct marketing, data-mining, logit regression, prediction model, gaming
Published: 08.08.2016; Views: 1681; Downloads: 58
URL Full text (0,00 KB)
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2.
The role of digitalization in marketing communication
Ivan Ivanov, 2022, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions...
Keywords: digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Published: 17.08.2022; Views: 167; Downloads: 8
.pdf Full text (1,39 MB)
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