1. Understanding hospitality as a life quality practice in the field of gastrodiplomacy through systems approachTilen Nipič, Tilen Albreht Centrih, Žan Hodžič, Tadeja Jere Jakulin, 2025, original scientific article Abstract: Hospitality, which to this day still lacks a clear and unified definition, is often divided by the (non-)commercial aspect concerning the perception of the concept. A social practice beyond the tourism activity itself is an important component of gastronomic diplomacy. It is increasingly used today to raise the image, international recognition and differentiation of a given national entity in the (tourism) world. A clearer definition of the concept is also needed in the case of food diplomacy, as the core meaning is different from that of similar terms, such as culinary diplomacy. The methodological framework for exploring the embeddedness and connectivity of (non-)commercial hospitality with a specific food diplomacy form consists of the autoethnographic method, conducted on the case of the hospitableness symbol in an Arabic-speaking country, which, in conjunction with the theoretical literature review and personal observations and experiences, served as a basis for the creation of a system diagram in the field of soft system of system thinking.
Keywords: hospitality, gastro diplomacy, autoethnographic method, system dynamics, modelling
Published in RUP: 04.02.2026; Views: 324; Downloads: 4
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2. Revolutionizing Hotel Operations with AI : A Case Study on the Power of ChatGPT and Gemini IntegrationPongsakorn Limna, Tanpat Kraiwanit, Tanatorn Tanantong, Todsanai Chumwatana, 2025, original scientific article Abstract: This study investigates the implementation and impact of ChatGPT and Gemini in a four-star hotel in Ao Nang, Krabi, Thailand, during January–February 2024. Through a mixed-methods approach combining quantitative analysis and qualita-tive insights, the research assessed operational metrics across multiple service areas and gathered detailed feedback from the hotel owner. The study revealed significant improvements in operational efficiency, with check-in processing times decreasing from 3.3 to 2.7 minutes and AI system adoption increasing from 82% to 93%. Gu-est satisfaction scores showed notable enhancement, with overall satisfaction rising from 4.6 to 4.8 out of 5. The AI systems demonstrated impressive multilingual ca-pabilities, handling 28 languages with 98.7% accuracy, while document processing achieved 99.2% accuracy across various types. Internal communications benefited from 32% time savings, with efficiency rates exceeding 96% across all categories. Staff adaptation, though initially challenging, was successfully managed through comprehensive training and gradual implementation, resulting in improved job satisfaction and team collaboration. The findings provide empirical evidence that strategic AI integration can enhance both operational efficiency and guest satisfa-ction while complementing human service elements. This research contributes va-luable insights for hospitality managers considering AI implementation and offers a practical blueprint for successful technology integration in the hospitality sector, while also highlighting areas for future research in different hotel categories and geographical contexts.
Keywords: AI integration, ChatGPT, Gemini, hospitality, operational efficiency
Published in RUP: 16.12.2025; Views: 347; Downloads: 1
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3. Gamification in the Tourism and Hospitality Sector : A Narrative Literature Review and Research DirectionsRola Hamie, Ali Abou Ali, Alaa Abbas, 2025, original scientific article Abstract: This paper represents a narrative literature review on gamification within tourism and hospitality sector (T&H). Out of 61 studies, 55 papers examined the importan-ce of adopting gamification in this industry but failed to acknowledge the role of motivational affordances that are responsible for invoking gameful experiences in tourism apps and promoting sustainable travel practices which benefits all gamifi-cation parties specifically app designers, core service providers, third party service providers, and tourists or players. Motivational affordances are crucial for the fulfil-ment of basic psychological needs for relatedness, autonomy, mastery, and purpose, that in turn induces further behavioural outcomes reflected in achieving meanin-gful users’ interaction, engagement, and loyalty in addition to potentially achieving rewards. Hence, the researchers have searched in a number of databases including Elsevier, ResearchGate, Routledge, Springer, and Scopus to reveal whether gamifica-tion literature within T&H sector provided enough examinations for motivational affordances and their ultimate effects on psychological and behavioural outcomes. Finally, the researchers elaborated on specific future research directions.
Keywords: gamification, tourism and hospitality sector, hospitality and tourism review platforms, motivational affordances
Published in RUP: 16.12.2025; Views: 451; Downloads: 2
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4. Using Landscape Drawings to Explore Destination ImagesYihao Zhuo, Hirofumi Ueda, original scientific article Abstract: This paper represents a narrative literature review on gamification within tourism and hospitality sector (T&H). Out of 61 studies, 55 papers examined the importan-ce of adopting gamification in this industry but failed to acknowledge the role of motivational affordances that are responsible for invoking gameful experiences in tourism apps and promoting sustainable travel practices which benefits all gamifi-cation parties specifically app designers, core service providers, third party service providers, and tourists or players. Motivational affordances are crucial for the fulfil-ment of basic psychological needs for relatedness, autonomy, mastery, and purpose, that in turn induces further behavioural outcomes reflected in achieving meanin-gful users’ interaction, engagement, and loyalty in addition to potentially achieving rewards. Hence, the researchers have searched in a number of databases including Elsevier, ResearchGate, Routledge, Springer, and Scopus to reveal whether gamifica-tion literature within T&H sector provided enough examinations for motivational affordances and their ultimate effects on psychological and behavioural outcomes. Finally, the researchers elaborated on specific future research directions.
Keywords: gamification, tourism and hospitality sector, hospitality and tourism review platforms, motivational affordances
Published in RUP: 16.12.2025; Views: 344; Downloads: 1
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5. Insights into Slovenian Hospitality SME Managers' Attitudes toward AISaša Planinc, Marko Kukanja, original scientific article Abstract: This study explores the attitudes of Slovenian hospitality SME managers toward artificial intelligence (AI), with a focus on how their demographic characteristics (DC) and the physical characteristics (PC) of SMEs influence these attitudes. The study used a structured questionnaire and convenience sampling. Using data from 288 managers, it identifies both positive and negative perspectives on AI within a sector undergoing digital transformation. The findings reveal quite balanced attitudes, with both positive and negative experiences being recognized, though there is a slight tendency towards a more negative perspective. Managers’ DC play a more significant role in shaping attitudes than SMEs’ PC. Younger and less experienced managers tend to be more optimistic and enthusiastic about AI adoption, while older and more experienced managers are generally more sceptical. Family-owned businesses, which represent 61% of the sample, recognize some of AI’s potential benefits but primarily express more concerns about its use compared to non-family-owned businesses. SMEs with more employees and those operating in more competitive environments demonstrate a stronger propensity to adopt AI. This study highlights key barriers to AI adoption in hospitality SMEs, emphasizing the need for targeted education and training programmes, particularly for older managers and those with limited exposure to digital (AI) tools. Promoting awareness of AI’s benefits through practical demonstrations and best practice examples can reduce resistance and foster more positive attitudes. By addressing these challenges, the hospitality sector can enhance its digital transformation in an increasingly technology-driven environment.
Keywords: artificial intelligence, attitudes, hospitality, managers, SMEs, Slovenia
Published in RUP: 15.09.2025; Views: 525; Downloads: 4
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6. The material principle and an ethics of hospitality and compassion : requiem for LampedusaLenart Škof, 2015, original scientific article Keywords: gostoljubje, sočutje, materialna etika, Lampedusa, Sredozemlje, Lepa Vida, migracije, hospitality, compassion, material ethics, Lampedusa, Mediterranean, Fair Vida, migrations
Published in RUP: 15.10.2015; Views: 4092; Downloads: 80
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7. Hospitality in colonial India : ancient legacy, modern tool of resistanceAna Jelnikar, 2015, original scientific article Keywords: gostoljubje, protikolonializem, 19./20.st., literarne teme in motivi, socialna antropologija, hospitality, anti-colonialism, 19th/20th cent., literary themes and motives, social anthropology
Published in RUP: 15.10.2015; Views: 4501; Downloads: 90
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8. Breath of hospitality : silence, listening, careLenart Škof, 2015, original scientific article Keywords: Attentiveness, autonomy, breath, ethical becoming, ethics of care, hospitality, listening, nursing ethics, self-affection, silence, subjectivity
Published in RUP: 15.10.2015; Views: 4548; Downloads: 117
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9. The value of tourism innovation : the case of US hotelsFlorian Zach, Dejan Križaj, Brian McTier, 2015, published scientific conference contribution Keywords: povojni turizem, turizem, razvoj, inovativnost, hotelirstvo, tourism, development, innovation, hospitality
Published in RUP: 15.10.2015; Views: 3746; Downloads: 83
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