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Gender role reversal in gig economy households : a sociological insight from Southeast Asia with evidence from Pakistan
Daraz Umar, Štefan Bojnec, Younas Khan, 2025, original scientific article

Abstract: The rapid growth of the gig economy and digital platforms is challenging traditional gender roles, particularly in developing countries where structural inequalities continue to shape labor and household dynamics. Despite growing global interest in gender equity and digital inclusion, limited research has examined how gig work, digital access, and women’s income contributions interact to influence household gender dynamics within culturally conservative contexts. This study aimed to investigate the multidimensional impacts of women’s participation in gig work on time use redistribution, intra-household decision making, gender ideology, and role reversal within households in Pakistan. Using a cross-sectional survey design, data were collected from a representative sample of married couples engaged in the gig economy across urban and peri-urban areas of Pakistan. A quantitative analysis was conducted employing a combination of an analysis of variance, ordinal logistic regression, hierarchical multiple regression, and structural equation modeling to evaluate the direct and indirect relationships between constructs. The findings revealed that women’s gig work participation significantly predicted enhanced digital access, greater income contributions, and increased intra-household decision-making power. These, in turn, contributed to a measurable shift in gender ideology toward equality norms and a partial reversal of traditional gender roles, particularly in household labor division. The study concludes that the intersection of economic participation and digital empowerment serves as a catalyst for progressive gender restructuring within households. Policy implications include the need for gender-responsive labor policies, investment in digital infrastructure, and targeted interventions to support empowering women in non-traditional work roles.
Keywords: gig economy, digital inclusion, women's empowerment, gender ideology, intra-household decision making, role reversal
Published in RUP: 04.02.2026; Views: 371; Downloads: 3
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Gender equality barriers in agriculture and life sciences in Central european universities
Veronika Paksi, Katalin Tardos, Judit Takács, Csilla Judit Suhajda, Jana Mazancová, Štefan Bojnec, Julianna Kobolák, 2025, original scientific article

Abstract: The European Union aims to foster research excellence, among others, by increasing gender equality (GE) in the European research area. The mandatory introduction of gender equality plans (GEP) mobilised universities to assess, target, and monitor GE in different fields of science. A wide range of barriers have been explored in STEM fields (science, technology, engineering, and mathematics), characterised by the low participation of women. However, significant obstacles to GE can emerge in relatively more gender‐balanced and, therefore, rarely studied fields, such as agriculture and life sciences (ALS). Experiences can differ in Central and Eastern European countries, characterised by rather traditional gender and family norms. This study explores different stakeholders’ perceptions of the main barriers of GE, with particular attention to ALS. We conducted nine focus groups (82 participants in total) with middle management, academic staff, and students from Czech, Hungarian, and Slovenian universities, aiming to contribute to the revision of their first GEP. Discussions were centred on recruitment, leadership positions, work–life balance, gender‐based violence, sexual harassment, organisational culture, integrating the gender dimension into research and teaching, and institutionalisation of GEPs. Findings revealed that women in ALS face partly similar gender‐based obstacles to their counterparts in less gender‐balanced fields—perceptions of education and career choices, work–life imbalance, and exclusion by recruitment and promotion practices—and also additional ALS‐related challenges of laboratory and fieldwork. Findings highlight the need for institutions to carefully address these areas in their state‐of‐the‐art assessments and develop sector‐specific, tailor‐made GEPs.
Keywords: academia and higher education, agriculture and life sciences, barriers, Central and Eastern Europe, gender equality, gender equality plans, inclusion of women, stakeholders
Published in RUP: 18.08.2025; Views: 703; Downloads: 9
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