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Abstract: Both universities and companies create value and innovation to maintain their position and remain competitive. Different, but still similar, with two goals that are shared. With their collaboration, they can enhance their pursuit of sustainability and as well corporate social responsibility by creating and delivering value and thus contributing to the well-being of society. This paper thus examines the determinants and indicators of successful university–industry collaboration (UIC) in the context of knowledge and technology transfer. The purpose of the research is to identify key factors that drive effective UIC and to establish measurable indicators for evaluating the performance of this collaboration. The paper aimed to understand not only what drives UIC but also how to measure its effectiveness. So, an exploratory, theory-building approach, adopting a systematic literature review is applied. By focusing on the determinants and measurable outputs of UIC, the paper provides insights into the strategic importance of measuring knowledge and technology transfer for a wide range of stakeholders involved in it. UIC for universities is a part of their third mission and their CSR, while with respect for companies, UIC is a result of practicing open innovation and pursuing corporate social responsibility. While consolidating these dimensions, the study also develops a holistic input–output indicator framework that not only clarifies how collaboration is initiated and structured but also how it can be evaluated in practice.
Keywords: corporate social responsibility, indicators, innovation policy, knowledge and technology transfer, sustainability, technology transfer office (TTO), university–industry collaboration (UIC)
Published in RUP: 13.04.2026; Views: 226; Downloads: 8
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Abstract: The study aims to empower hotel operators in prospective tourist spots, aiding informed decision-making in navigating the dynamic hospitality landscape. The study investigates challenges in the hotel industry to aid practitioners and researchers. It combines secondary data from expert blogs and research articles with primary data from 230 Indian hotel managers surveyed via a Likert scale questionnaire from January to March 2024. Validity and reliability are ensured through first-order constructs. Data analysis utilizes SPSS-22 for exploratory factor analysis and Amos17 for confirmatory factor analysis. Theoretical frameworks from prior literature were examined to inform the selection of variables. A two-part questionnaire was devised to gather demographic information, years of experience, etc., followed by a section employing a 5-point Likert scale to explore our proposed hypothesis. Initially identifying twenty-seven global challenges, the study highlights three key factors – marketing, operational, and human resources – relevant to the Indian context, encompassing 25 specific challenges. Notably, challenges in the Economic/Financial Factor show low manifestation in India. The study emphasizes the burgeoning tourism potential in Eastern India and the proactive measures taken by hotel industries to meet global guest demands. While Eastern India is the primary focus, insights extend to emerging tourist destinations worldwide.
Keywords: hotel industry, challenges, EFA, CFA
Published in RUP: 20.01.2026; Views: 378; Downloads: 0
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Keywords: international trade, trade structure, intra-industry trade, horizontal and vertical intra-industry trade, Standard international trade classification, CEFTA 2006, Serbia
Published in RUP: 17.12.2024; Views: 1952; Downloads: 48
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Abstract: Corporate social responsibility has been widely researched in recent decades across different industries. This paper attempts to explore the social aspects of corporate social responsibility in the hotel industry, focusing on the awareness of csr of employees in the selected case-study of a hotel company in Portorož, Slovenia. Specifically, their awareness of csr activities oriented towards the local community was researched. A questionnaire survey was conducted among employees, investigating their awareness of the hotel company's attitude towards the local community. Results show that it is crucial for employees to be employed in a company that participates in the development of a local community. However, they often do not know how their employer carries out activities that are related to the social aspects of corporate social responsibility.
Keywords: hotel industry, corporate social responsibility, employees, Portorož, Slovenia
Published in RUP: 01.12.2021; Views: 3770; Downloads: 33
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Abstract: The purpose of this paper is to analyse the efficiency performance of restaurants operating in the rural areas of Slovenia. The sample consisted of 52 independently run rural restaurant facilities. Data were obtained from restaurant managers and restaurant firms' financial reports. Based on a convenience sampling method, only those restaurants whose only source of operating revenues was providing food in a restaurant setting were included in the sample.
Keywords: efficiency, restaurant industry, Slovenia
Published in RUP: 30.11.2021; Views: 2714; Downloads: 33
Full text (3,74 MB)