21. Innovation and communication as dimensions of the marketing cultureNatalie C. Postružnik, Melita Moretti, 2012, original scientific article Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Found in: ključnih besedah
Summary of found: ...culture, finacial performance, innovation, internal communications, insurance industry, construction industry, ...
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published: 30.12.2015; Views: 2321; Downloads: 11
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22. Research of strategic global development trends and competitiveness in the world pharmaceutical industryDragan Kesič, 2015, independent scientific component part or a chapter in a monograph Abstract: In this chapter, the authors analyze strategic global development trends and competitiveness in the world pharmaceutical industry. They find some most significant characteristics of the world pharmaceutical industry, which greatly influence the global development in this "high-tech" industrial sector. The global pharmaceutical industry has been consolidating over the past 30 years. According to the research, the main strategic reasons for the intensive consolidation processes in the world pharmaceutical industry include the following: lack of new products to drive sales growth, huge investments needed for R&D activities to develop new products, fast globalization processes of the global economy, global marketing and sales activities that need large investments, and changed structure of competitors created by M&A strategies and consolidation processes. The concentration process, which is still going on, has created many new phramaceutical players; however, some previously well-known pharmaceutical firms have disappeared from the global market place.
Found in: ključnih besedah
Keywords: mednarodno poslovanje, globalizacija, strategije, razvoj, konkurenčnost, farmacevtska industrija, concentration, consolidation, globalization, mergers and acquisitions, strategies, world pharmaceutical industry
Published: 03.04.2017; Views: 2360; Downloads: 68
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24. A complex view of Industry 4.0Maja Meško, Vasja Roblek, Alojz Krapež, 2016, original scientific article Found in: ključnih besedah
Keywords: internet, Industry 4.0, internet, internet of things, costumer behavior, Industry 4.0, relationship problems
Published: 08.08.2016; Views: 2893; Downloads: 48
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25. The complexity view on the changes in social and economic environment in 21 centuryZlatka Meško Štok, Vasja Roblek, Maja Meško, 2016, independent scientific component part or a chapter in a monograph Found in: ključnih besedah
Summary of found: ...informacijska tehnologija, industrija, globalizacija, information technology, industry 4.0, globalization, sharing economy, ...
Keywords: informacijska tehnologija, industrija, globalizacija, information technology, industry 4.0, globalization, sharing economy
Published: 08.08.2016; Views: 2355; Downloads: 62
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26. Quality of environmental reporting and environmental performance indexRoberto Biloslavo, Sonja Fink Babič, Borut Kodrič, 2016, published scientific conference contribution abstract Found in: ključnih besedah
Summary of found: ...porting, environmental performance, environmental performance index, processing industry, ...
Keywords: environmental reporting, environmental performance, environmental performance index, processing industry
Published: 08.08.2016; Views: 2332; Downloads: 72
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28. Restaurant quality, a cross-national comparison between two neighbouring North Mediterranean domestic customers´ perspectiveMarko Kukanja, Tanja Planinc, 2015, original scientific article Found in: ključnih besedah
Summary of found: ...domestic customers, restaurant industry, service quality, DINESERV, Opatija, Portorož, ...
Keywords: domestic customers, restaurant industry, service quality, DINESERV, Opatija, Portorož
Published: 08.08.2016; Views: 2300; Downloads: 82
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