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Abstract: This study explores the attitudes of Slovenian hospitality SME managers toward artificial intelligence (AI), with a focus on how their demographic characteristics (DC) and the physical characteristics (PC) of SMEs influence these attitudes. The study used a structured questionnaire and convenience sampling. Using data from 288 managers, it identifies both positive and negative perspectives on AI within a sector undergoing digital transformation. The findings reveal quite balanced attitudes, with both positive and negative experiences being recognized, though there is a slight tendency towards a more negative perspective. Managers’ DC play a more significant role in shaping attitudes than SMEs’ PC. Younger and less experienced managers tend to be more optimistic and enthusiastic about AI adoption, while older and more experienced managers are generally more sceptical. Family-owned businesses, which represent 61% of the sample, recognize some of AI’s potential benefits but primarily express more concerns about its use compared to non-family-owned businesses. SMEs with more employees and those operating in more competitive environments demonstrate a stronger propensity to adopt AI. This study highlights key barriers to AI adoption in hospitality SMEs, emphasizing the need for targeted education and training programmes, particularly for older managers and those with limited exposure to digital (AI) tools. Promoting awareness of AI’s benefits through practical demonstrations and best practice examples can reduce resistance and foster more positive attitudes. By addressing these challenges, the hospitality sector can enhance its digital transformation in an increasingly technology-driven environment.
Keywords: artificial intelligence, attitudes, hospitality, managers, SMEs, Slovenia
Published in RUP: 15.09.2025; Views: 771; Downloads: 5
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Abstract: Research Question (RQ): What kind of lifestyle do the principals and entrepreneurs lead? Does the lifestyle of principals and entrepreneurs influence burnout? Purpose: To find out, based on the results of a questionnaire, what kind of lifestyle both researched groups lead. Does lifestyle have an influence on the occurrence of the phenomenon of burnout. Method: We used the method of data collection by questionnaire. Acquired data were analyzed using SPSS, descriptive and inference statistics. Results: Results showed, that both groups lead a similar lifestyle and that lifestyle influences burnout with principals, as well as entrepreneurs. Organization: School principals and entrepreneurs are the heads of individual organizations or companies, the goal of which is success. To be successful in their work, they must adapt their lifestyle, which can be healthy or unhealthy. If their lifestyle is unhealthy, it can lead to burnout. Society: With results of the questionnaire we would like to answer the question about the lifestyle of both groups and its influence on the occurrence of burnout. Originality: The study of lifestyle and the occurrence of burnout in these two groups is the first study in this area. Limitations/Future Research: In continuation, research groups could be submitted to the research fields of effort physiology and tracking of certain haematological parameters, such as cholesterol, blood sugar and stress hormones - adrenaline, noradrenalin, cortisol. Thus, we could carry out an even more in depth research of the connection between lifestyle and burnout.
Keywords: življenjski slog, izgorelost, podjetniki, managerji, lifestyle, burnout, entrepreneurs, managers
Published in RUP: 14.10.2015; Views: 5540; Downloads: 273
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