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61.
Trženje storitev v zobozdravstveni dejavnosti
Maja Banko, 2011, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...zobozdravstvena dejavnost, zobozdravniki, trženje, storitve, oglaševanje, ...
Keywords: zobozdravstvena dejavnost, zobozdravniki, trženje, storitve, oglaševanje
Published: 15.10.2013; Views: 2429; Downloads: 138
URL Full text (0,00 KB)
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62.
Vpliv oglaševanja na potrošnike
Sanja Vujmilović, 2009, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...oglaševanje, oglasi, mediji, ...
Keywords: oglaševanje, oglasi, mediji
Published: 15.10.2013; Views: 2353; Downloads: 187
URL Full text (0,00 KB)
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63.
Analiza vpliva oglaševanja in prodajnih akcij na prodajo
Renato Koštomaj, 2011, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...Baumax, tržno komuniciranje, oglaševanje, pospeševanje prodaje, cene oglaševanja, ...
Keywords: Baumax, tržno komuniciranje, oglaševanje, pospeševanje prodaje, cene oglaševanja
Published: 15.10.2013; Views: 1807; Downloads: 111
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64.
Samoregulativa oglaševanja otrokom v Sloveniji in ZDA
Sanda Savić, 2011, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...oglaševanje, otroci, učinki, debelost, odgovornost, etičnost, ...
Keywords: oglaševanje, otroci, učinki, debelost, odgovornost, etičnost
Published: 15.10.2013; Views: 2425; Downloads: 124
URL Full text (0,00 KB)
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65.
Vpliv oglaševanja na oblikovanje identitete
Mateja Pavlin, 2012, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...oglaševanje, postmoderna, potrošnja, etika oglaševanja, identiteta, blagovna znamka,...
Keywords: oglaševanje, postmoderna, potrošnja, etika oglaševanja, identiteta, blagovna znamka, diplomska dela
Published: 15.10.2013; Views: 2788; Downloads: 124
.pdf Full text (1,03 MB)

66.
Učinkovitost oglaševanja energijskih pijač
Vesna Branislava Petek, 2008, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...tržno komuniciranje, oglaševanje, energijske pijače, Shark, ...
Keywords: tržno komuniciranje, oglaševanje, energijske pijače, Shark
Published: 15.10.2013; Views: 2589; Downloads: 101
URL Full text (0,00 KB)
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67.
Značilnosti dobrega telelvizijskega oglasa
Matej Pompe, 2011, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...oglaševanje, televizijski oglasi, nakupi, raziskave, analiza, ...
Keywords: oglaševanje, televizijski oglasi, nakupi, raziskave, analiza
Published: 15.10.2013; Views: 2253; Downloads: 127
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68.
Uporništvo kot pogoj za angažirano podreditev avtoriteti oglaševanja
Oliver Vodeb, 2007, original scientific article

Abstract: Cool rebellion in the sense of a declarative violation of social norms, especially at the level of image, is in the changing media and communication environment a condition for an engaged subordination to the authority of advertising. The rebelliousness that evolved from the cultural revolution of the 1960s, has also highly influenced the culture of the advertising business. When the heralds of the cultural rebellion transplanted the value of defiance into business, the latter became inherent to the business culture of advertising and assumed the function of a marketing communication tool. Cool advertising has in the use of such communication approaches found a solution for a successful advertising aimed at the single postmodern consumer and mass society at the same time. (Frank 1997) Taking into account the development of technologies, especially those of internet and mobile communication, the increased role of critical analysis of the media and communication in education, as well as the consumers' distrust of advertising caused by the penetration of the marketing discourse into everyday life, advertising has adjusted to the new characteristics of the media and communication environment. The intertwining of simulation and spectacle in the form of interactive spectacle represents the answer to new consumer demands that creates a media and communication environment allowing the transcendence of the one-way flow and exclusivity of marketing communication. This is usually not about establishing a dialogue or equal positions of power for the advertiser and the consumer, but rather exploiting the emancipatory potentials of media and communication for marketing purposes. Marketing communication often adopts communication approaches developed by media activists. Activist communication approaches are utilised because of their communication efficiency and adoption of critical discourse, which in this case usually decreases in critical potential. The interest of the advertising business in these kinds of innovative communication approaches is also a result of the mentioned cool business culture and its inherent (declarative) questioning of the social norms, which answers the consumers' distrust of advertising with quasi self-criticism and (self-)irony. This self-referential criticism is communicated and expressed in the form of a spectacle and represents an approach that makes up an important part of advertising campaigns. In our societies there exist norms of judgement, social norms of internality, which make us assign value to explanations emphasising the importance of the agent as a causal factor (the so-called internal explanations) (Beauvois 2000). As a result of these norms of judgment the processes occurring in everyday explanations of events are more affected by the social utility of the offered explanations than by the efforts for validity, which would prompt people to search for the true explanations from the viewpoint of those who determine events. The freedom communicated by the said advertising approaches is thus, thanks to the social norms of internality, reduced to an engaged subordination of the consumer to the covert authority of advertising. As such it reproduces the mechanisms of the declarative and superficial violation of social norms in the service of the marketing success of advertising
Found in: ključnih besedah
Summary of found: ...oglaševanje, interaktivni spektakel, interakcija, avtoriteta, upor, kulturna kritika,...
Keywords: oglaševanje, interaktivni spektakel, interakcija, avtoriteta, upor, kulturna kritika, medijska pismenost, participacija, komuniciranje
Published: 10.07.2015; Views: 1820; Downloads: 35
URL Full text (0,00 KB)

69.
Advertising in tourism and leisure
Nigel Morgan, Annette Pritchard, 2000, higher education textbook

Abstract: Advertising in tourism and leisure
Found in: ključnih besedah
Summary of found: ...turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost,...
Keywords: turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Published: 10.07.2015; Views: 3135; Downloads: 119
URL Full text (0,00 KB)

70.
Vpliv oglaševanja na prodajo nizkocenovnih izdelkov
Urška Senič, 2013, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...trgovina, trženje, tržno komuniciranje, oglaševanje, kuppci, vedenje, ...
Keywords: trgovina, trženje, tržno komuniciranje, oglaševanje, kuppci, vedenje
Published: 10.07.2015; Views: 1681; Downloads: 125
URL Full text (0,00 KB)
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