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34. Accounting standardsJohn Blake, Henry Lunt, 2001, higher education textbook Abstract: Accounting standards
Keywords: računovodstvo, standardi, računovodski standardi, denarni tokovi, finančna poročila, predstava, konsolidacija, finančni instrumenti, izvedeni finančni instrumenti, delnice, vrednostni papirji, kapital, davki, obdavčenje, valuta, transakcije, finančna politika, participacija, vodstveno računovodstvo, investicije, lastnina, dodana vrednost, davek na dodano vrednost, stroški, pokojnine, pokojninski skladi, združevanje, združitve podjetij, pripojitve podjetij, joint venture, premoženje, vrednotenje, vrednost, segmentacija, Velika Britanija, učbeniki
Published in RUP: 10.07.2015; Views: 6142; Downloads: 90
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35. Španska kolonialna politika za indijance in sodobni indigenizem v latinski Ameriki : primerjalna študijaMarija Mojca Terčelj, 2006, review article Keywords: indigenizem, indijanec, indio, segregacijska politika, socialni inkorporativizem, integracionizem, participacija, asimilacija, aplikativnost, pravo, uprava, antropologija
Published in RUP: 10.07.2015; Views: 3551; Downloads: 31
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36. Uporništvo kot pogoj za angažirano podreditev avtoriteti oglaševanjaOliver Vodeb, 2007, original scientific article Abstract: Cool rebellion in the sense of a declarative violation of social norms, especially at the level of image, is in the changing media and communication environment a condition for an engaged subordination to the authority of advertising. The rebelliousness that evolved from the cultural revolution of the 1960s, has also highly influenced the culture of the advertising business. When the heralds of the cultural rebellion transplanted the value of defiance into business, the latter became inherent to the business culture of advertising and assumed the function of a marketing communication tool. Cool advertising has in the use of such communication approaches found a solution for a successful advertising aimed at the single postmodern consumer and mass society at the same time. (Frank 1997) Taking into account the development of technologies, especially those of internet and mobile communication, the increased role of critical analysis of the media and communication in education, as well as the consumers' distrust of advertising caused by the penetration of the marketing discourse into everyday life, advertising has adjusted to the new characteristics of the media and communication environment. The intertwining of simulation and spectacle in the form of interactive spectacle represents the answer to new consumer demands that creates a media and communication environment allowing the transcendence of the one-way flow and exclusivity of marketing communication. This is usually not about establishing a dialogue or equal positions of power for the advertiser and the consumer, but rather exploiting the emancipatory potentials of media and communication for marketing purposes. Marketing communication often adopts communication approaches developed by media activists. Activist communication approaches are utilised because of their communication efficiency and adoption of critical discourse, which in this case usually decreases in critical potential. The interest of the advertising business in these kinds of innovative communication approaches is also a result of the mentioned cool business culture and its inherent (declarative) questioning of the social norms, which answers the consumers' distrust of advertising with quasi self-criticism and (self-)irony. This self-referential criticism is communicated and expressed in the form of a spectacle and represents an approach that makes up an important part of advertising campaigns. In our societies there exist norms of judgement, social norms of internality, which make us assign value to explanations emphasising the importance of the agent as a causal factor (the so-called internal explanations) (Beauvois 2000). As a result of these norms of judgment the processes occurring in everyday explanations of events are more affected by the social utility of the offered explanations than by the efforts for validity, which would prompt people to search for the true explanations from the viewpoint of those who determine events. The freedom communicated by the said advertising approaches is thus, thanks to the social norms of internality, reduced to an engaged subordination of the consumer to the covert authority of advertising. As such it reproduces the mechanisms of the declarative and superficial violation of social norms in the service of the marketing success of advertising
Keywords: oglaševanje, interaktivni spektakel, interakcija, avtoriteta, upor, kulturna kritika, medijska pismenost, participacija, komuniciranje
Published in RUP: 10.07.2015; Views: 3368; Downloads: 43
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37. Socialni kapital v evropskih državah : ugotovitve, trendi in metodološke pomanjkljivosti primerjalnih študijFrane Adam, 2007, original scientific article Abstract: The article critically discusses two issues. The first is related to the distribution of social capital across European (EU) nations, and describes the main (expected) trends and patterns on the basis of conventional 'proxy' variables, such as trust and level of involvement in voluntary organizations, in the framework of international studies (EVS/WVS and ESS). The second deals with data quality, in particular with the question whether the findings obtained in such a manner can be regarded as reliable and credible. As for the first issue, one can define four groups as regards the distribution of social capital across European nation-states. Contrary to the authors who claim that there is no significant difference between individual countries, the results of our analysis have revealed a considerable level of differentiation. There is a clear distinction between groups I and IV, while the difference between groups II and III is less obvious. In the context of critical reflection and discussion of the comparability and credibility of empirical data, one should point out some mistakes and inconsistencies most probably brought about partly by inappropriate execution of international surveys (studies) and partly by various semantic, cultural and institutional factors that were not paid appropriate attention during the phases of survey preparation and planning, as well as those of data interpretation and generalization (analysis)
Keywords: socialni kapital, primerjalne raziskave, participacija, zaupanje, kakovost podatkov
Published in RUP: 10.07.2015; Views: 2946; Downloads: 52
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39. Ženske in politikaAnja Krašna, 2009, undergraduate thesis Keywords: ženske, politika, demokracija, državljanstvo, paritetna demokracija, enakopravnost, etika skrbi, politična participacija, politične stranke, volilni sistem, diplomska dela
Published in RUP: 15.10.2013; Views: 5592; Downloads: 233
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40. Cambridge business English activitiesJane Cordell, 2000, higher education textbook Keywords: angleščina, poslovni jezik, strokovni jezik, jezikovni pouk, igre, študij, učbeniki, testi, vaje, primeri, case study, grafične metode, uporabniki, samoizobraževanje, telefon, telekomunikacije, izobraževanje, sposobnosti, spremembe, družbene dejavnosti, pismenost, integracija, pregledi, poslovna pogajanja, osebnost, pogajanje, delo, zadovoljstvo, družbe, poslovni proces, fleksibilnost, delovni čas, poslovne odločitve, kadrovska dejavnost, komunikacije, participacija, reševanje problemov
Published in RUP: 15.10.2013; Views: 5435; Downloads: 157
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