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The effect of destination image towards memorable tourism experience and revisit intention in Sarawak, Malaysia
Kathy Kueh Yung Sing, Abang Azlan Mohamad, 2026, original scientific article

Abstract: The tourism sector has been a major contributor in many nations around the world, especially from the economic perspective. However, Sarawak has fallen behind in terms of development and political stability. This study attempts to ascertain how destination image affects tourists’ memorable tourism experience and revisit intention based on their thoughts and opinions. Survey data was collected from 200 tourists who visited the top 5 attractions in Sarawak. WarpPLS 8.0 was utilised to analyse the proposed relationship among the present variables. The results revealed that culture, history and art, as well as political and economic factors of destination image, are positively related to memorable tourism experience. In addition, memorable tourism experience is positively related to revisit intention. The findings revealed that enhancing the destination image of Sarawak can improve memorable tourism experience for both domestic and international tourists and impact their revisit intention. The findings of this study provide an opportunity for authorities and tourism providers to concentrate on cultural preservation and the importance of political stability in Sarawak.
Keywords: destination image, memorable tourism experience, revisit intention, tourists, Sarawak
Published in RUP: 21.07.2026; Views: 260; Downloads: 10
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Roadmap of Spiritual Pilgrimage Experience Towards Revisit Intention in the Indonesian Wali Songo Pilgrimage
Hendar Hendar, Ken Sudarti, Ari Pranaditya, M. Iqbal Ramdhani, 2025, original scientific article

Abstract: This study explains the roadmap that connects pilgrims’ spiritual experience with the revisit intention of the tomb of Sunan Wali Songo in Central Java, Indonesia. Explaining how pilgrims’ spiritual experience creates revisit intention in the religious tourism industry is important. A theoretical model involving attitude toward pilgrimage and pilgrim satisfaction is built based on the theory of planned behaviour (TPB) and tourist experience literature. For this purpose, around 303 pilgrims were analysed using structural equation modelling (SEM) based on AMOS 23.00, which is combined with the IBM SPSS 21. The results show that revisit intention can be improved by utilizing four pathways: (1) direct path of spiritual experience, (2) indirect path through attitude toward pilgrimage, (3) indirect path through pilgrim satisfaction, and (4) indirect path through attitude toward pilgrimage and pilgrim satisfaction. This study is expected to contribute to developing TPB and tourism marketing literature by providing a holistic model of spiritual experience and its influence on attitude toward pilgrimage, pilgrim satisfaction, and revisit intention. This study also offers important insights for managers engaged in the religious tourism industry.
Keywords: spiritual experience, attitude toward pilgrimage, pilgrim satisfaction, revisit intention
Published in RUP: 16.12.2025; Views: 670; Downloads: 6
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