Abstract: The purpose of this paper was to investigate service quality in restaurants operating in the rural area of Slovenian Istria. The dinerserv tool was used as a research instrument. The research sample consisted of 25 restaurant facilites and 250 valid questionnaires completed by domestic guests.Keywords: restaurant industry, service quality, rural areas, Slovenian IstriaPublished in RUP: 30.11.2021; Views: 1325; Downloads: 38 Full text (3,64 MB)