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Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, original scientific article

Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: ključnih besedah
Summary of found: ...synergy, marketing management, camping tourism, advertising, Slovenia, ...
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 3248; Downloads: 99
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Bilateral synergies in foot force production tasks
Goran Marković, Nejc Šarabon, Pavle Mikulić, Mark L. Latash, 2013, original scientific article

Abstract: We analysed the effects of task symmetry during bilateral accurate force production tasks performed by the two feet. In particular, we tested a hypothesis that bilateral deficit would lead to higher indices of synergies defined as co-varied adjustments in the two forces across trials that reduced total force variability. The subjects produced steady-state force followed by a quick force pulse into the target. The two feet could be acting both into plantar flexion and into dorsiflexion (symmetrical tasks), or in opposite directions (asymmetrical task). We used the framework of the uncontrolled manifold hypothesis to quantify two variance components, one of which did not change total force (VUCM), while the other did (VORT). Synergy indices during the asymmetrical task were higher than in either symmetrical task. The difference was due to higher VUCM (compared to the symmetrical plantar flexion task) or lower VORT (compared to the symmetrical dorsiflexion task). The synergy index showed a drop (anticipatory synergy adjustment, ASA) starting 100150 ms prior to the force pulse initiation. The ASA tended to be shorter and of a smaller magnitude for the asymmetrical task. This is the first demonstration of bilateral synergies during accurate force production by the legs. We conclude that bilateral deficit has no or weak effects on two-leg synergies. The results fit the earlier introduced scheme with two groups of neural variables defining average performance of a redundant system and patterns of co-variation among its elemental variables, respectively
Found in: ključnih besedah
Summary of found: ...force (VUCM), while the other did (VORT). Synergy indices during the asymmetrical task were higher...
Keywords: kinesiology, force, synergy, legs, bilateral deficit, symmetry
Published: 15.10.2013; Views: 3810; Downloads: 236
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