1. From Views to Potential Behaviours : The Role of Travel Vlogs and Digital Nudging in Croatian Coastal TourismLidija Nujić Pečenec, original scientific article Abstract: This study investigates how travel vloggers potentially influence tourist behaviour through digital nudging, focusing on four Croatian coastal cities: Dubrovnik, Split, Zadar, and Šibenik. Using qualitative thematic analysis of a purposive sample of English-language YouTube travel vlogs, the research addresses three questions: (1) the types of problems vloggers encounter at the destination, (2) the advice they offer and how it may function as digital nudging, and (3) their motivations for content creation. Findings show that vloggers frequently report issues such as overcrowding, noise, and high prices, often framing these as experiential warnings. Their advice, ranging from strategies to avoid crowds to promoting cultural awareness, could function as informal behavioural guidance. Identified nudging techniques include simplification, framing, priming, loss aversion, and the messenger effect. Vloggers are motivated by audience growth and channel promotion, financial incentives, and informative intent. The study contributes to the growing field of digital nudging by highlighting the potential role of vloggers as informal behavioural influencers in tourism. It bridges behavioural science, tourism studies, and digital media research, showing how peer-generated content on digital platforms could subtly shape tourist behaviour. Practically, the findings suggest that collaboration with vloggers could offer destination management organizations (DMOs) and tourism professionals a scalable, cost-effective method to promote sustainable and culturally sensitive travel behaviours. By embedding incentives in authentic, understandable content, destinations may indirectly address challenges such as overtourism and environmental degradation.
Keywords: digital nudging, tourism, social media vlogs, tourist behaviour
Published in RUP: 06.03.2026; Views: 343; Downloads: 25
 Full text (242,39 KB)
This document has more files! More... |
2. An Innovative Lens on Green Tourism : A Narrative Review of Cognitive Dissonance in Sustainable Tourism DevelopmentKevin Fuchs, 2025, original scientific article Abstract: Despite growing concern over sustainability, value–behaviour inconsistencies remain widespread in tourism, highlighting a need for conceptual clarity. Therefore, an inductive thematic synthesis was utilized to analyse how cognitive dissonance is conceptualized, triggered, and resolved across various green tourism contexts. Three thematic main strands emerged: (1) value–behaviour inconsistency, (2) green identity and group influence, and (3) situational constraints and greenwashing. Tourists often maintain a green self-image despite contradictory behaviour, influenced by group norms, destination cues, and infrastructural limitations. The findings highlight that destination managers and marketers must reduce behavioural friction and ensure that sustainability claims are authentic and actionable. Theoretically, the revew contributes a conceptual map of cognitive dissonance in green tourism, highlighting how dissonance emerges and is managed.
Keywords: cognitive dissonance, green tourism, sustainable tourist behaviour, value–behaviour gap, pro-environmental travel
Published in RUP: 20.01.2026; Views: 443; Downloads: 1
Full text (447,07 KB) |
3. |
4. Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviourMiha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, original scientific article Abstract: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility.
Keywords: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
Published in RUP: 30.11.2021; Views: 3282; Downloads: 58
Full text (180,20 KB) |
5. |
