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Keywords: vplivnostni marketing, sledilci, Insta odnos, avtentičnost, konstruktivistična utemeljena teorija, merska lestvica, parasocialni odnos, parasocialna interakcija
Published in RUP: 11.02.2026; Views: 1005; Downloads: 83
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Keywords: Evitas, tržno komuniciranje, oglaševanje, promocija, prepoznavnost, pospeševanje prodaje, vplivnostni marketing
Published in RUP: 15.07.2022; Views: 4916; Downloads: 118
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Keywords: turizem, družbena omrežja, digitalni mnenjski voditelj, vplivnostni marketing
Published in RUP: 31.08.2021; Views: 4095; Downloads: 95
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