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22.
Synergies in marketing management in camping tourism on the Slovenian Adriatic coast
Štefan Bojnec, Martina Drakulić, 2012, izvirni znanstveni članek

Opis: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Najdeno v: osebi
Ključne besede: synergy, marketing management, camping tourism, advertising, Slovenia
Objavljeno: 15.10.2013; Ogledov: 3232; Prenosov: 99
URL Polno besedilo (0,00 KB)
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23.
Intrapreneurship, competition and company efficiency
Štefan Bojnec, Jože Kocjančič, 2013, izvirni znanstveni članek

Najdeno v: osebi
Ključne besede: intrapreneurship, company behaviour, market competition, company efficiency, Slovenia
Objavljeno: 15.10.2013; Ogledov: 2972; Prenosov: 80
Gradivo ima več datotek! Več...

24.
Farm growth in Hungary, Slovenia and France
Štefan Bojnec, Lajos Zoltán Bakucs, Imre Fertő, Laure Latruffe, 2010, objavljeni znanstveni prispevek na konferenci

Opis: The article investigates the validity of Gibrat's Law for French, Hungarian and Slovenian farms with FADN data and Heckman selection models, quantiles regressions and panel unit root tests. The contribution to the literature is three fold. First, we compare farm growth in countries with rather different farm structures. Second, we apply two different testing techniques. Finally, we focus on specialised crop and dairy farms rather than all farms, avoiding biases due to heterogeneous structures across the agricultural sector. Results reject the Gibrat's Law for crop farms in France (except for one sub-period) and Hungary but confirm it for French and Slovenian dairy farms.
Najdeno v: osebi
Ključne besede: nekmetijski dohodki, investicije
Objavljeno: 15.10.2013; Ogledov: 4222; Prenosov: 83
URL Polno besedilo (0,00 KB)
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25.
Determinants of competition in agro-food trade of transiton countries with the European Union
Štefan Bojnec, Imre Fertő, 2007, objavljeni znanstveni prispevek na konferenci

Najdeno v: osebi
Ključne besede: konkurenčnost, prehrana, tranzicija, Evropska unija
Objavljeno: 15.10.2013; Ogledov: 2600; Prenosov: 56
URL Polno besedilo (0,00 KB)
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26.
Information and communication technology in tourism
Štefan Bojnec, Zvonko Kribel, 2005, objavljeni znanstveni prispevek na konferenci

Najdeno v: osebi
Ključne besede: gospodarstvo, Slovenija, turizem, tehnološka razvitost
Objavljeno: 15.10.2013; Ogledov: 2599; Prenosov: 74
URL Polno besedilo (0,00 KB)
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27.
Prednosti in slabosti mikro družinskega podjetja
Polona Šager, 2012, diplomsko delo

Najdeno v: osebi
Ključne besede: podjetništvo, družinska podjetja, zaposleni, prednosti, slabosti, motivacija
Objavljeno: 15.10.2013; Ogledov: 4518; Prenosov: 208
URL Polno besedilo (0,00 KB)
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28.
Mala hisroelektrarna kot dopolnilna dejavnost visokogorske kmetike
Martina Brezovnik, 2009, diplomsko delo

Najdeno v: osebi
Ključne besede: energija, obnovljivi viri, dopolnilne dejavnosti, hidroenergetski potencial, investicije, male hidroelektrarne, izgradnja, poslovanje
Objavljeno: 15.10.2013; Ogledov: 2982; Prenosov: 139
URL Polno besedilo (0,00 KB)
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29.
Deregulacija cen, tržne strukture in učinki na trgu električne energije
Štefan Bojnec, Drago Papler, 2011, znanstvena monografija

Najdeno v: osebi
Ključne besede: elektrika, management, trženje, trg, strukture
Objavljeno: 15.10.2013; Ogledov: 2700; Prenosov: 51
.pdf Polno besedilo (1,96 MB)

30.
Doseganje učinkov nepovratnih sredstev
Sabina Žampa, 2012, magistrsko delo

Najdeno v: osebi
Ključne besede: podjetja, investicije, nepovratna sredstva, inovativnost, zaposleni, zadovoljstvo, konkurenčnost, ustvarjalnost, finančni kazalniki
Objavljeno: 15.10.2013; Ogledov: 2194; Prenosov: 124
URL Polno besedilo (0,00 KB)
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