1. Application of artificial intelligence in e-commerce : master's thesisMarko Pejić, 2025, magistrsko delo Ključne besede: artificial intelligence, E-commerce, customer experience, personalization, operational efficiency, recommender systems, chatbots, AI integration, business challenges
Objavljeno v RUP: 15.04.2026; Ogledov: 258; Prenosov: 23
 Celotno besedilo (751,05 KB) |
2. |
3. |
4. Tourism and sustainable practices in highest-level sailing regattasArmand Faganel, Lara Poljšak, 2025, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: The sailing sports tourism is heterogenous, organizing sailing regattas can help in counteracting destination seasonality, and tourist awareness about the importance of the tourist product sustainability is increasing. Despite their natural setting, these competitions demand specific infrastructure, significant equipment, and experienced sailors to ensure successful execution. The pro- duction and use of sailing equipment involve substantial amounts of toxic substances. Considering that these events unfold in natural environments, it becomes crucial to prioritize the principles of sustainable development when organizing them. A study was conducted to address sailing competitions sus- tainability, analyzing sustainable practices already adopted by regatta organ- izers and competitive teams. It is necessary to enhance the sustainability of future sports events and raise the awareness of the importance of sustainable practices among spectators, competitors, and other participants.
Ključne besede: sustainable practices, regattas, sailing, tourism
Objavljeno v RUP: 17.02.2026; Ogledov: 326; Prenosov: 4
Celotno besedilo (345,01 KB)
Gradivo ima več datotek! Več... |
5. Odnosi med sledilci in vplivneži na Instagramu v vplivnostnem marketingu : doktorska disertacijaBranka Bizjak Zabukovec, 2025, doktorska disertacija Ključne besede: vplivnostni marketing, sledilci, Insta odnos, avtentičnost, konstruktivistična utemeljena teorija, merska lestvica, parasocialni odnos, parasocialna interakcija
Objavljeno v RUP: 11.02.2026; Ogledov: 497; Prenosov: 52
Celotno besedilo (2,00 MB) |
6. |
7. |
8. |
9. |
10. |
