Iskanje po repozitoriju

Engaging with sustainable construction communication : the effects of tone, topic, and type
Lea Primožič, Michael David Burnard, Andreja Kutnar, 2026, izvirni znanstveni članek

Opis: Introduction: The built environment and the construction industry are responsible for a significant portion of global emissions. If climate goals are to be achieved, considerable changes must be made. It is important to strive for more sustainable practices across all sectors, including construction. Effective communication strategies play a crucial role in promoting sustainable construction; however, current communication efforts often lack targeted messages for key stakeholders. This study investigated how different message characteristics—tone (informational vs. emotional), topic (human health vs. cost effectiveness), and type (scientific vs. non-scientific)—in relation to sustainable construction concepts such as restorative environmental and ergonomic design (REED), influence professional stakeholder engagement. Methods: Lasswell’s model of communication from 1948 was used to identify the communicator, channel, and target audience. Communication messages and their effectiveness were tested using an online questionnaire with randomized controlled experiments. Eight communication messages were developed in order to test and compare all combinations of the three factors (tone, topic, and type). Responses were analysed using Bayesian ordinal regression. Results: Bayesian ordinal regression revealed that the effect of these factors varied based on the question asked. Of note, messages with a human health topic yielded greater agreement among respondents, indicating its importance in sustainable construction communication. Other effects differed across experimental conditions and response measures. Discussion: These findings provide suggestions for improving promotions of new concepts in sustainable construction and indicate that message framing plays an important role in shaping stakeholder responses in sustainable construction communication. In particular, health-related framing may be more effective in increasing engagement.
Ključne besede: communication, sustainable construction, REED
Objavljeno v RUP: 13.08.2026; Ogledov: 170; Prenosov: 8
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Consumer perceptions of wood as a material for sustainable building construction in Slovenia
Ana Slavec, Lea Primožič, Nežka Sajinčič, 2025, objavljeni znanstveni prispevek na konferenci

Opis: In the context of climate change, aligning residential building practices with environmental priorities is increasingly important. Wood products, with their lower carbon footprint compared to most alternatives, present a viable solution for more sustainable construction. However, consumer awareness of these benefits remains limited. While interest in sustainability is rising, many consumers still perceive wooden structures as less durable, more vulnerable to fire and earthquakes, harder to insulate, and more expensive to maintain. Additionally, environmental considerations often rank below cost, design, and durability when selecting materials for construction, furnishing, and renovations. To explore these perceptions, we conducted a quantitative survey in 2023 involving 1,009 participants from a representative marketing panel in Slovenia. The study assesses Slovenian consumers’ environmental identity, climate concerns, and the frequency of eco-friendly choices, while examining the importance of sustainability relative to other factors in home design decisions. We further analyse the prevalence of wood-based materials in Slovenian households and gather insights on attitudes toward wood in construction. Our findings highlight the need for targeted communication campaigns to address consumer misperceptions about wood’s durability and environmental benefits, drawing comparisons with past studies from other countries. This research provides actionable recommendations for policymakers and industry stakeholders to enhance consumer engagement and support the adoption of wood as a sustainable building material.
Ključne besede: survey research, wood, sustainable construction
Objavljeno v RUP: 23.12.2025; Ogledov: 758; Prenosov: 5
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Three-pillar paradigm of sustainability and its communication in the wood industry : IKEA Group case study
Lea Primožič, Andreja Kutnar, 2021, objavljeni povzetek znanstvenega prispevka na konferenci

Ključne besede: sustainability, communication, wood sector, online communication
Objavljeno v RUP: 24.06.2021; Ogledov: 3038; Prenosov: 89
Celotno besedilo (1,75 MB)
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