Iskanje po repozitoriju

Ključne besede: artificial intelligence, E-commerce, customer experience, personalization, operational efficiency, recommender systems, chatbots, AI integration, business challenges
Objavljeno v RUP: 15.04.2026; Ogledov: 321; Prenosov: 41
Celotno besedilo (751,05 KB)

Opis: In hospitality SMEs, digital transformation is increasingly linked to sustainability goals. However, evidence on how corporate social responsibility (CSR) relates to the adoption of artificial intelligence (AI) in owner-managed firms remains limited. This study ex- amines CSR practices, managerial attitudes toward AI, and AI adoption in micro and small restaurant SMEs in a small European Union (EU) economy. Using survey data from 157 Slovenian restaurant SMEs and structural equation modelling, CSR is conceptualised as an enacted, practice-based orientation. At the same time, managerial attitudes toward AI are modelled as the key mechanism preceding adoption. Results reveal an asymmet- ric relationship between CSR and AI. Employee-related CSR practices, which are mainly institutionalised, do not significantly influence managerial AI attitudes. In contrast, en- vironmental CSR practices are negatively associated with AI attitudes, indicating more cautious evaluations among environmentally responsible managers. Managerial attitudes toward AI are positively and significantly associated with AI adoption, confirming their central role in adoption decisions. Financial performance, measured by objective revenue data, does not emerge as a direct outcome of AI adoption but rather operates as a contex- tual condition shaping how CSR practices relate to managerial attitudes and how those attitudes translate into adoption decisions. Overall, the findings indicate that CSR does not uniformly translate into managerial attitudes toward AI and subsequent AI adoption in restaurant SMEs.
Ključne besede: corporate social responsibility, artificial intelligence adoption, managerial attitudes, restaurant SMEs, sustainability, financial performance
Objavljeno v RUP: 23.03.2026; Ogledov: 493; Prenosov: 13
Celotno besedilo (750,64 KB)
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Opis: This paper aims at gaining insight about the familiarity with AI and LLMs, their usage, and education gaps of students at a Slovenian higher education institution (University of Primorska) and, based on the analysis of the questionnaire results, proposing the necessary future endeavours to raise awareness of pros and cons of using tools like ChatGPT in an educational environment. The paper is organized as follows: after a brief introduction, we give a concise literature review, followed by the research methodology, results of a questionnaire analysis and a conclusion, together with future research recommendations.
Ključne besede: AI ethics, Artificial Intelligence (AI), AI literacy, bias in AI systems, ChatGPT
Objavljeno v RUP: 11.03.2026; Ogledov: 347; Prenosov: 14
Celotno besedilo (410,03 KB)
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Opis: Psychologists, specializing in work and organizational psychology (occupational psychologists), play a crucial role in the implementation and development of Human resource management (HRM) processes, which are increasingly affected by artificial intelligence (AI). This research aims to examine how and why AI is utilized among occupational psychologists, as well as the ethical dilemmas associated with this use in relation to the Code of Professional Ethics for Psychologists (the Code). The empirical part of this pilot study is based on a qualitative research design. 6 semi-structured interviews based on 11 questions regarding the use of AI in occupational psychologists’ work were conducted. Participants were selected through purposive sampling. The study results reveal that AI plays a vital role in automating routine administrative tasks. Participants highlighted its contribution to time efficiency and its utility in language translation. Nonetheless, concerns arise regarding increases in the occupational psychologists’ workload, as human oversight is required to ensure the accuracy and reliability of AI. While AI promises objectivity, participants cautioned that algorithms can be biased, potentially leading to discriminatory practices. They also expressed concerns about accountability. This question is pivotal, as the Code mandates the maintenance of professional boundaries and the respect for individuals' rights. Participants also pointed to risks associated with data protection. Despite this awareness, participants admitted they do not rely on the Code in their work with AI, which increases the risk of unethical decision-making. It is recommended that organizations provide adequate training for AI users, regulate data input, and ensure its use in accordance with ethical guidelines. The Slovenian Psychologists’ Association has a pivotal role in the preparation of specific guidelines and advising occupational psychologists on the ethical use of AI.
Ključne besede: Artificial intelligence, AI Integration in HRM, Code of Professional Ethics for Psychologists, Ethics in Human Resource Processes, Occupational Psychologists, Slovenia
Objavljeno v RUP: 04.03.2026; Ogledov: 372; Prenosov: 14
Celotno besedilo (1,66 MB)
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Opis: The integration of generative AI into creative industries is reshaping how content is produced, evaluated, and distributed. While recent advancements offer new opportunities for automation and innovation, they also raise questions about authorship, authenticity, and professional identity. This study examines public discourse on generative AI in creative domains through a text-mining analysis of nearly 4000 Reddit posts and comments. Drawing on six relevant subreddits from 2022 to 2025, the research investigates the structure of user engagement, interaction dynamics, and language patterns. It identifies dominant terms and phrases related to AI creativity, explores thematic clusters, and compares discussion styles across key tools such as Midjourney, ChatGPT, Stable Diffusion, and DALL·E. Additionally, it provides a sentiment overview based on automated classification and narrative interpretation. The findings show that Reddit users engage with generative AI not only as a set of technical tools but as a source of cultural, ethical, and creative negotiation. This study contributes to a deeper understanding of how digital transformation in creative industries is shaped by public perception, platform discourse, and evolving community norms.
Ključne besede: artificial intelligence, generative artificial intelligence, creative industries, human–AI collaboration, creative labor, text mining, Reddit, business ecosystems, value creation
Objavljeno v RUP: 16.02.2026; Ogledov: 868; Prenosov: 18
Celotno besedilo (650,97 KB)
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