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1.
Corporate social responsibility practices, managerial attitudes toward artificial intelligence, and AI adoption in micro and small restaurant SMEs
Marko Kukanja, Tanja Planinc, 2026, izvirni znanstveni članek

Opis: In hospitality SMEs, digital transformation is increasingly linked to sustainability goals. However, evidence on how corporate social responsibility (CSR) relates to the adoption of artificial intelligence (AI) in owner-managed firms remains limited. This study ex- amines CSR practices, managerial attitudes toward AI, and AI adoption in micro and small restaurant SMEs in a small European Union (EU) economy. Using survey data from 157 Slovenian restaurant SMEs and structural equation modelling, CSR is conceptualised as an enacted, practice-based orientation. At the same time, managerial attitudes toward AI are modelled as the key mechanism preceding adoption. Results reveal an asymmet- ric relationship between CSR and AI. Employee-related CSR practices, which are mainly institutionalised, do not significantly influence managerial AI attitudes. In contrast, en- vironmental CSR practices are negatively associated with AI attitudes, indicating more cautious evaluations among environmentally responsible managers. Managerial attitudes toward AI are positively and significantly associated with AI adoption, confirming their central role in adoption decisions. Financial performance, measured by objective revenue data, does not emerge as a direct outcome of AI adoption but rather operates as a contex- tual condition shaping how CSR practices relate to managerial attitudes and how those attitudes translate into adoption decisions. Overall, the findings indicate that CSR does not uniformly translate into managerial attitudes toward AI and subsequent AI adoption in restaurant SMEs.
Ključne besede: corporate social responsibility, artificial intelligence adoption, managerial attitudes, restaurant SMEs, sustainability, financial performance
Objavljeno v RUP: 23.03.2026; Ogledov: 355; Prenosov: 11
.pdf Celotno besedilo (750,64 KB)
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2.
Insights into Slovenian Hospitality SME Managers' Attitudes toward AI
Saša Planinc, Marko Kukanja, izvirni znanstveni članek

Opis: This study explores the attitudes of Slovenian hospitality SME managers toward artificial intelligence (AI), with a focus on how their demographic characteristics (DC) and the physical characteristics (PC) of SMEs influence these attitudes. The study used a structured questionnaire and convenience sampling. Using data from 288 managers, it identifies both positive and negative perspectives on AI within a sector undergoing digital transformation. The findings reveal quite balanced attitudes, with both positive and negative experiences being recognized, though there is a slight tendency towards a more negative perspective. Managers’ DC play a more significant role in shaping attitudes than SMEs’ PC. Younger and less experienced managers tend to be more optimistic and enthusiastic about AI adoption, while older and more experienced managers are generally more sceptical. Family-owned businesses, which represent 61% of the sample, recognize some of AI’s potential benefits but primarily express more concerns about its use compared to non-family-owned businesses. SMEs with more employees and those operating in more competitive environments demonstrate a stronger propensity to adopt AI. This study highlights key barriers to AI adoption in hospitality SMEs, emphasizing the need for targeted education and training programmes, particularly for older managers and those with limited exposure to digital (AI) tools. Promoting awareness of AI’s benefits through practical demonstrations and best practice examples can reduce resistance and foster more positive attitudes. By addressing these challenges, the hospitality sector can enhance its digital transformation in an increasingly technology-driven environment.
Ključne besede: artificial intelligence, attitudes, hospitality, managers, SMEs, Slovenia
Objavljeno v RUP: 15.09.2025; Ogledov: 609; Prenosov: 4
.pdf Celotno besedilo (219,28 KB)

3.
Preserving health : the main motive for exercising in the senior exercise park for a nursing home residents
Mitja Gerževič, Marko Vidnjevič, Matej Plevnik, Andrej Raspor, Tjaša Gerževič, 2025, izvirni znanstveni članek

Opis: Introduction: The aim of this study was to evaluate the motives and attitudes of the Nursing Home residents for exercising in Senior Exercise Park (SEP). Methods: Fifty volunteers (79.3 ± 8.4 years; 80% women; 50% exercising in SEP) were interviewed. Beside the descriptive statistics, a one-sample t-test and a chi-square test were used. Results: The results showed that physical activity (PA) performed by the respondents in the past was not significantly (p>0.05) related to their engagement in the SEP. More than a half of those who had been exercising in the SEP were exercising five or more times per week, which was also significantly (p<0.05) more frequent than the recommended three times per week. The majority of those who exercised in the SEP spent up to 30 minutes for each exercise session. The most frequent motives for exercising in the SEP were medical/health factors, challenge/benefit and curiosity. Among the reasons why some Nursing Home residents had not engaged in the SEP exercise, the most frequently mentioned were health problems, physical difficulties and lack of interest. The main benefit of the SEP exercise was the ability to perform everyday tasks much easier, feeling better and being in a better mood. Discussion and Conclusions: Installation of SEPs in the Nursing Homes is reasonable and could represent an important home’s achievement, as it can significantly contribute to the increase in PA of its residents. Moreover, it can also have an indirect positive effect on their health and overall home\'s atmosphere.
Ključne besede: elderly, physical activity, outdoor exercise, motives, attitudes
Objavljeno v RUP: 25.07.2025; Ogledov: 1032; Prenosov: 0

4.
Attitudes of consumers when buying products of brand X : bachelor thesis
Nina Grujović, 2024, diplomsko delo

Ključne besede: consumer attitudes, trust, cultural influence, shopping behaviour, brand
Objavljeno v RUP: 18.12.2024; Ogledov: 2495; Prenosov: 35
.pdf Celotno besedilo (1,28 MB)

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Addressing attitudes towards seeking psychological help in suicide prevention : why is it important and who to target?
Nina Krohne, 2021, objavljeni povzetek znanstvenega prispevka na konferenci

Ključne besede: attitudes towards seeking professional psychological help, demographic characteristics, suicide prevention
Objavljeno v RUP: 18.10.2021; Ogledov: 3677; Prenosov: 76
.pdf Celotno besedilo (6,36 MB)
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Vloga medijev pri oblikovanju stališč do beguncev
Meta Lavrič, Anita Amon, Karmen Gavez, Renata Javornik, Nina Kozinc, Anja Kragolnik, 2016, objavljeni povzetek strokovnega prispevka na konferenci

Ključne besede: media, refugee wave, attitudes
Objavljeno v RUP: 17.10.2019; Ogledov: 3477; Prenosov: 128
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Attitudes towards suicide and characteristics of suicidal behaviour in male suicide attempters
Nuša Zadravec Šedivy, Diego De Leo, Gregor Žvelc, Vita Poštuvan, 2018, objavljeni povzetek znanstvenega prispevka na konferenci

Ključne besede: suicidal bahaviour, suicide attempt, male, attitudes
Objavljeno v RUP: 17.09.2018; Ogledov: 3192; Prenosov: 46
.pdf Celotno besedilo (2,10 MB)
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