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From Views to Potential Behaviours : The Role of Travel Vlogs and Digital Nudging in Croatian Coastal Tourism
Lidija Nujić Pečenec, izvirni znanstveni članek

Opis: This study investigates how travel vloggers potentially influence tourist behaviour through digital nudging, focusing on four Croatian coastal cities: Dubrovnik, Split, Zadar, and Šibenik. Using qualitative thematic analysis of a purposive sample of English-language YouTube travel vlogs, the research addresses three questions: (1) the types of problems vloggers encounter at the destination, (2) the advice they offer and how it may function as digital nudging, and (3) their motivations for content creation. Findings show that vloggers frequently report issues such as overcrowding, noise, and high prices, often framing these as experiential warnings. Their advice, ranging from strategies to avoid crowds to promoting cultural awareness, could function as informal behavioural guidance. Identified nudging techniques include simplification, framing, priming, loss aversion, and the messenger effect. Vloggers are motivated by audience growth and channel promotion, financial incentives, and informative intent. The study contributes to the growing field of digital nudging by highlighting the potential role of vloggers as informal behavioural influencers in tourism. It bridges behavioural science, tourism studies, and digital media research, showing how peer-generated content on digital platforms could subtly shape tourist behaviour. Practically, the findings suggest that collaboration with vloggers could offer destination management organizations (DMOs) and tourism professionals a scalable, cost-effective method to promote sustainable and culturally sensitive travel behaviours. By embedding incentives in authentic, understandable content, destinations may indirectly address challenges such as overtourism and environmental degradation.
Ključne besede: digital nudging, tourism, social media vlogs, tourist behaviour
Objavljeno v RUP: 06.03.2026; Ogledov: 338; Prenosov: 25
.pdf Celotno besedilo (242,39 KB)
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3.
Motives of consumers when buying products of the selected brand : bachelor thesis
Stefan Krsmanović, 2025, diplomsko delo

Ključne besede: consumer behaviour, motives, loyalty, perception, influence
Objavljeno v RUP: 03.03.2026; Ogledov: 368; Prenosov: 33
.pdf Celotno besedilo (773,84 KB)

4.
A 25-Year Odyssey through Luxury Tourism Research
Aji Sudarsono, Ramiz Ansharil Haq, 2025, izvirni znanstveni članek

Opis: This study conducts a bibliometric and systematic literature review (SLR) of luxury tourism research, analysing 72 Scopus-indexed articles from 2000 to 2025. The findings reveal a growing interest in luxury tourism, with publication peaks in 2024 (14 articles) and notable growth between 2022 and 2023. Italy leads in research output (8 articles), followed by the UK, New Zealand, and China (7 each), while developing nations like Indonesia remain underrepresented. Thematic analysis identifies key clusters, including socio-economic impacts, luxury consumer behaviour, and sustainability in hospitality. Research predominantly employs qualitative methodology (38 studies) as the primary data collection tool. Emerging trends emphasize digitalization, sustainability, and experiential luxury tourism, with increasing use of AI, machine learning, and social media analytics. The study highlights the multidisciplinary nature of luxury tourism, intersecting with business, social sciences, and environmental studies. Mixed-method approaches are gaining traction, blending qualitative depth with quantitative generalizability. Key challenges include balancing luxury tourism’s economic benefits with sustainability and addressing infrastructural gaps in emerging destinations. The VOSviewer analysis underscores global research collaborations, with Europe and Asia as dominant contributors. Practical implications suggest that stakeholders should prioritize sustainable practices, digital marketing, and personalized experiences to cater to luxury tourists. Future research should explore developing markets, cultural influences, and policy impacts to enrich the global understanding of luxury tourism dynamics.
Ključne besede: luxury tourism, bibliometric analysis, systematic literature review, PRISMA, digitalization, consumer behaviour
Objavljeno v RUP: 20.01.2026; Ogledov: 653; Prenosov: 13
.pdf Celotno besedilo (836,90 KB)

5.
An Innovative Lens on Green Tourism : A Narrative Review of Cognitive Dissonance in Sustainable Tourism Development
Kevin Fuchs, 2025, izvirni znanstveni članek

Opis: Despite growing concern over sustainability, value–behaviour inconsistencies remain widespread in tourism, highlighting a need for conceptual clarity. Therefore, an inductive thematic synthesis was utilized to analyse how cognitive dissonance is conceptualized, triggered, and resolved across various green tourism contexts. Three thematic main strands emerged: (1) value–behaviour inconsistency, (2) green identity and group influence, and (3) situational constraints and greenwashing. Tourists often maintain a green self-image despite contradictory behaviour, influenced by group norms, destination cues, and infrastructural limitations. The findings highlight that destination managers and marketers must reduce behavioural friction and ensure that sustainability claims are authentic and actionable. Theoretically, the revew contributes a conceptual map of cognitive dissonance in green tourism, highlighting how dissonance emerges and is managed.
Ključne besede: cognitive dissonance, green tourism, sustainable tourist behaviour, value–behaviour gap, pro-environmental travel
Objavljeno v RUP: 20.01.2026; Ogledov: 437; Prenosov: 1
.pdf Celotno besedilo (447,07 KB)

6.
Regional Disparities in Health-Seeking Behaviour in Nigeria : Evidence from the World Bank General Household Survey
Uche Abamba Osakede, M. Femi Ayadi, 2025, izvirni znanstveni članek

Opis: Regional disparities in socioeconomic factors shape health-seeking behaviour (HSB). This study examined HSB across Northern and Southern Nigeria and the role of socioeconomic factors on HSB. Data was drawn from Wave 4 of the 2018/2019 post-harvest General Household Survey of approximately 5,000 households. Logistic regression and Chi-square (χ2) tests were applied. Findings show that health care is predominantly sought from private providers, especially in the South. No significant regional difference was found between formal and informal care use. Older adults rely on informal care providers such as traditional healers and faith-based centres. Household income significantly influences provider choice, while gender matters mainly in the North, where women utilise public more than private facilities. Longer distances and waiting times increase the likelihood of public facility use, and severe illness drives reliance on public providers. Policy should improve formal health care access for olderadults, strengthen public facilities to manage severe illnesses and women’s health, especially in the North, and tighten oversight of private providers, particularly in the South, to ensure quality health care. 
Ključne besede: health-seeking behaviour, formal and informal health care, public and private health care, Northern and Southern Nigeria
Objavljeno v RUP: 16.01.2026; Ogledov: 443; Prenosov: 2
.pdf Celotno besedilo (298,28 KB)

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“Goldilocks day” : identifying the optimal awake movement behaviour composition for predicted cardiometabolic health outcomes in youth
Joey Murphy, Charlotte Lund Rasmussen, Javier Brazo-Sayavera, Ademola Victor Damilola, Nastja Podrekar, Aoko Oluwayomi, Luís Bettencourt Sardinha, Niels Wedderkopp, Elaine M. Murtagh, 2025, izvirni znanstveni članek

Opis: Background Most research focuses on the relationship of individual movement behaviours, neglecting how different compositions throughout the day associate with cardiometabolic health outcomes. Aim The aim of this study was to explore the optimal awake movement behaviour composition associated with predicted cardiometabolic health outcomes in youth. Subjects and methods The study included participants (N = 1,310 participants; 11.1 ± 2.5 [range = 7.98–17.1 years]; 55.9% female; 100% European) from the International Children’s Accelerometry Database. Accelerometer measured sedentary behaviour (SB), light-(LPA) and moderate-to-vigorous physical activity (MVPA) defined the awake movement behaviour composition. Four cardiometabolic health outcomes (lipid profile, blood pressure, glucose metabolism, and body mass) were assessed through nine parameters. These were regressed against the awake movement behaviour composition, adjusting for relevant covariates to estimate the optimal awake movement behaviour composition for each predicted cardiometabolic health outcome (i.e. “Goldilocks Day”). Results The final models found a significant relationship between the awake movement behaviour composition and cardiometabolic health outcome, excluding lipid profile indicators. For indicators of glucose metabolism, blood pressure and body mass, the Goldilocks Day consisted of less SB (–12 to −39 min), LPA (–8 to −32 min) and more MVPA (+44 to 47 min) when compared to the sample mean. Conclusion These findings concur with current guidelines that more MVPA and less SB are better, but the optimal time youth should spend in each behaviour depends on the health outcome of interest. This indicates that one size does not fit all when making recommendations for multiple cardiometabolic health outcomes.
Ključne besede: ICAD, physical activity, adolescents, children, sedentary behaviour
Objavljeno v RUP: 20.07.2025; Ogledov: 1427; Prenosov: 22
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Empowering men to take control of their own health : development and validation of the Men’s Response to Colorectal Cancer Screening Scale (MR–CCSS)
Vesna Jašić, Mirko Prosen, Sabina Ličen, 2025, izvirni znanstveni članek

Opis: Background/Objectives: Despite the proven effectiveness of colorectal cancer screening, men are less likely to participate than women, with emotional, behavioural and informational barriers contributing to this disparity. The aim of this study was to develop and validate the Men’s Response to Colorectal Cancer Screening Scale (MR–CCSS), a gender-sensitive instrument for measuring key factors that influence the participation of men in colorectal cancer screening. Methods: The scale was developed through a structured process that included qualitative data from focus groups (n = 20 men) and expert review (n = 11 professionals). Initial item pools were refined based on indices of content validity (I-CVI ≥ 0.78; S-CVI/Ave ≥ 0.90), resulting in a 23-item scale. The MR–CCSS was administered to 289 Slovenian men aged 50–74 years, and its psychometric properties were assessed using exploratory factor analysis, confirmatory factor analysis and reliability tests. Results: The EFA revealed a five-factor structure. Together, these factors explained 61.9% of the total variance. The CFA confirmed the robustness of the model (CFI = 0.928, TLI = 0.910 and RMSEA = 0.056). The internal consistency was acceptable to good, with Cronbach’s alpha between 0.665 (factor 4) and 0.833 (factor 5) for the subscales and 0.863 for the total scale. The ROC analysis showed moderate predictive accuracy (AUC = 0.702), with an optimal cut-off value of 92.5 (sensitivity = 0.782 and specificity = 0.509) for participation in screening. Conclusions: The MR–CCSS is a valid and reliable tool for identifying barriers to colorectal cancer screening in men. Its use can serve as a basis for gender-specific interventions, customised health education and strategies to improve screening equity.
Ključne besede: colorectal cancer screening, men’s health, health behaviour, health education, gender equity, preventive health, health promotion
Objavljeno v RUP: 15.06.2025; Ogledov: 1149; Prenosov: 14
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10.
Attitudes of consumers when buying products of brand X : bachelor thesis
Nina Grujović, 2024, diplomsko delo

Ključne besede: consumer attitudes, trust, cultural influence, shopping behaviour, brand
Objavljeno v RUP: 18.12.2024; Ogledov: 2654; Prenosov: 37
.pdf Celotno besedilo (1,28 MB)

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