1. Engaging with sustainable construction communication : the effects of tone, topic, and typeLea Primožič, Michael David Burnard, Andreja Kutnar, 2026, izvirni znanstveni članek Opis: Introduction: The built environment and the construction industry are responsible for a significant portion of global emissions. If climate goals are to be achieved, considerable changes must be made. It is important to strive for more sustainable practices across all sectors, including construction. Effective communication strategies play a crucial role in promoting sustainable construction; however, current communication efforts often lack targeted messages for key stakeholders. This study investigated how different message characteristics—tone (informational vs. emotional), topic (human health vs. cost effectiveness), and type (scientific vs. non-scientific)—in relation to sustainable construction concepts such as restorative environmental and ergonomic design (REED), influence professional stakeholder engagement. Methods: Lasswell’s model of communication from 1948 was used to identify the communicator, channel, and target audience. Communication messages and their effectiveness were tested using an online questionnaire with randomized controlled experiments. Eight communication messages were developed in order to test and compare all combinations of the three factors (tone, topic, and type). Responses were analysed using Bayesian ordinal regression. Results: Bayesian ordinal regression revealed that the effect of these factors varied based on the question asked. Of note, messages with a human health topic yielded greater agreement among respondents, indicating its importance in sustainable construction communication. Other effects differed across experimental conditions and response measures. Discussion: These findings provide suggestions for improving promotions of new concepts in sustainable construction and indicate that message framing plays an important role in shaping stakeholder responses in sustainable construction communication. In particular, health-related framing may be more effective in increasing engagement.
Ključne besede: communication, sustainable construction, REED
Objavljeno v RUP: 13.08.2026; Ogledov: 47; Prenosov: 4
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2. The Influence of content marketing on purchase decisionsJasenka Haleus, Armand Faganel, 2026, izvirni znanstveni članek Opis: Research Question (RQ):This study addresses how content marketing can be clearly defined and applied, particularly for organizations that are in the early stages of adoption or have not yet implemented it, with emphasis on its key elements, interaction with consumers, and its influence on consumer purchase decision-making.Purpose:The purpose of this research was to examine the influence of content marketing on consumer purchase decisions. The aim of the research was to highlight the importance of content marketing in terms of strategic marketing planning and its impact on achievingeffective and competitive marketing organizations.Method:The research is based on a primary empirical quantitative approach. It was conducted on a sample of 128 students and younger employed persons from the city of Zagreb. Various scientific research methods were used, including analysis and synthesis, abstraction and concretization, generalization and specialization, inductive and deductive methods, classification, description, and statistical methods. For hypothesis testing, univariate and bivariate analyses were applied, particularly correlation and regression analysis.Results:The research results showed a statistically significant and positive influence of content marketing on consumer purchase decisions (p < 0.001). Regression analysis confirmed the predictive ability of content marketing in shaping purchase decisions, which also confirmed the research hypothesis.Organization:The findings of the research have important practical implications for managers and marketing experts, as they show that content marketing is an effective strategy for increasing company performance, creating greater value for consumers, and achieving competitive advantage in the market.Society:The research highlights the role of digital communities and viral communication in shaping new social dynamics that extend beyond individual consumer behavior to broader societal interactions.Originality:The originality of the research lies in the development of a simple research model for examining the influence of content marketing on purchase decisions. The study contributes to the understanding of this relatively new field and opens possibilities for the further development of this research domain.Limitations / Further Research:The study is limited by a relatively small sample size and cross-sectional design, which restricts generalization and longitudinal analysis. Future research should include larger samples and longitudinal approaches.
Ključne besede: content marketing, consumer behaviour, purchase decisions, digital marketing, viral communication, marketing strategy, online communities, decision-making
Objavljeno v RUP: 12.06.2026; Ogledov: 375; Prenosov: 10
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3. ICT use in early childhood education from parents’ and educators’ perspectivesNina Krmac, Petra Furlan, 2026, izvirni znanstveni članek Opis: The study aimed to investigate the use of information and communication technology (ICT) by pre-school children as perceived by parents and educators. By analyzing the perceptions of both groups, we wanted to understand how frequently and in what context ICT is used in children's daily lives and in the educational process. The results showed that educators use ICT only occasionally, typically a few times a year, while parents reported a much higher average weekly use of ICT by children. Statistical analyses revealed significant differences in how parents and educators perceive the impact of ICT on children's development, particularly in the areas of knowledge, creativity, and originality, with educators rating the developmental potential of ICT higher. The most commonly used technology among preschool children was television, followed by smartphones, tablets and computers. The discussion also highlighted differences in the use of applications and emphasized the need for greater professional support in the selection and use of ICT for children's development.
Ključne besede: information and communication technology, preschool children, educators, parents, development, creativity, educational technology
Objavljeno v RUP: 08.04.2026; Ogledov: 647; Prenosov: 23
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5. Real-time gesture transmission with a robotic hand : embodied signals for non-verbal remote communicationLea Pajnič, Matjaž Kljun, Anuradhi Maheshya W. Weerasinghe Arachchillage, Klen Čopič Pucihar, 2025, objavljeni znanstveni prispevek na konferenci Opis: This work explores how computer vision and robotics can support remote, gesture-based embodied signals for expressing presence and emotion in remote communication. We present an initial proof-of-concept in which users interact through robotic hands placed on their desks: one user’s hand gestures are captured in real time by a camera, transmitted over a network, and reproduced by a robotic hand at the remote location. The prototype uses the InMoov robotic hand and MediaPipe Hands for gesture tracking across varied lighting conditions, viewing angles, and backgrounds. Our preliminary tests demonstrate that gestures can be reliably recognised and consistently reproduced through stable network communication. While still at an early stage, this project illustrates the potential of combining affordable robotics with computer vision to create accessible alternatives to voice communication and new forms of remote communication.
Ključne besede: robotic hand, gesture transmission, embodied signals, non-verbal communication, remote communication, computer vision
Objavljeno v RUP: 30.01.2026; Ogledov: 880; Prenosov: 6
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6. Role of music therapy in the development of language skills in children with autism spectrum disorder : a systematic literature reviewLucija Mlakar, Vesna Posavčević, 2026, pregledni znanstveni članek Opis: Autism Spectrum Disorder (ASD) is a complex neurodevelopmental condition that typically emerges in early childhood, marked by difficulties in communication, social interaction, behaviour, and emotional regulation. Despite these challenges, many children with ASD demonstrate exceptional musical abilities, making music a powerful medium for enhancing self-expression, fostering social bonds, and supporting neurological development crucial for speech and social skills. Historically, minimally verbal children with ASD were often excluded from research due to the difficulty of assessment using standardised tools; however, recent advancements have enabled more inclusive studies. Over the past decade, naturalistic approaches have gained prominence, with music therapy emerging as a particularly promising intervention. A systematic literature review, based on original research sourced from PubMed, Sage, and ScienceDirect, examined six studies involving children aged two to twelve years with minimal verbal abilities and a clinical diagnosis of autism. These studies consistently found that music therapy significantly supports the development of language and social communication skills, while also enhancing fronto-temporal brain connectivity. The review contributes valuable insights into the current state of research, underscores the importance of early intervention and parental involvement, and lays the groundwork for further exploration into the role of music therapy in language development for children with ASD.
Ključne besede: autism spectrum disorder, children, minimal language abilities, social communication, fronto-temporal brain connectivity, music therapy, non-music therapy
Objavljeno v RUP: 28.01.2026; Ogledov: 972; Prenosov: 28
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7. Ukrainian War GraffitiZosia Kais, 2025, izvirni znanstveni članek Opis: The proposed article examines graffiti related to the war in Ukraine. Based on a socio-philosophical perspective, the author explores graffiti as a socio-cultural phenomenon and sets out to explore the following research questions: How has graffiti gained visibility and interest among the general public in Ukraine (beyond subcultural communities)? and How has graffiti’s symbolic communication evolved in response to wartime circumstances? The study includes a general overview of murals and graffiti in Ukrainian public spaces over the past decades. The research is based on practical cases that illustrate the transformation of symbolic interactions such as expressions of solidarity, protest, revenge, and identity. Particular attention is paid to the evolution of graffiti through illegal activity and the preservation of cultural heritage, spontaneous self-expression and regulation, and the role of government in the development and legalization of graffiti.
Ključne besede: graffiti, murals, wall paintings, urban world, social semantics, message, sign, symbol, social meanings, communication, Ukrainian resistance
Objavljeno v RUP: 22.01.2026; Ogledov: 628; Prenosov: 10
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8. Code glosses in tourism discourse : a contrastive analysis of Croatian tourist brochures, English originals, and their translationsMarina Peršurić Antonić, 2025, izvirni znanstveni članek Ključne besede: code glosses, metadiscourse, tourist brochures, translation strategies, cross-cultural communication, English as a lingua franca (ELF), persuasiveness in tourism discourse
Objavljeno v RUP: 13.01.2026; Ogledov: 673; Prenosov: 6
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9. Effective Teaching and Learning in Digital Education for Czech Students with Diverse NeedsBarbora Bazalová, Dana Zámečníková, Veronika Včelíková, Pavla Pitnerová, 2025, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: The authors describe different aspects of using information and communication technologies to promote effective teaching and learning for students with diverse needs in inclusive schools. The review of current research in each described area follows the theoretical concepts, as well as the description of hardware, software and other special aids that can be used at schools. A wide range of digital tools, suitable for children with special educational needs and thus diverse needs in education, can – and should – be used in education to reach each student’s potential and, therefore, enable a maximum degree of inclusion. Technologies also play an essential role in communication. However, the benefits of technology are not limited. Still, they can also be used as a tool for social inclusion and the development of relationships at school since social comfort is one of the critical aspects of school success.
Ključne besede: information and communication technologies, special educational needs, inclusive education, digital education, students with diverse needs
Objavljeno v RUP: 22.12.2025; Ogledov: 858; Prenosov: 1
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10. The social construction of environmental reality : an analysis of life cycle assessment in the food industryPedja Ašanin Gole, Karolina Babič, Vida Sruk, 2025, izvirni znanstveni članek Opis: This article offers a critical sociological-philosophical-communicological review of the Life Cycle Assessment (LCA) method in the context of the food industry. While LCA has been established as a standardized tool for quantifying environmental impacts, this study analyses it not merely as a technical method but as an epistemological construct that actively shapes societal understanding of sustainability. Drawing on the theory of social construction of reality, situated knowledge, and critical theory, the article explores how methodological choices within LCA (e.g., system boundary definition and indicator selection) are not neutral but reflect specific social and political priorities. The findings reveal that standardized LCA approaches oſten lead to epistemological reductionism by homogenizing complex ecological processes and neglecting local contexts and environmental justice issues. Furthermore, the article examines the instrumentalization of LCA in sustainability communication and green marketing, where quantitative data are frequently used to legitimize existing business models rather than to drive systemic change. The discussion emphasizes the need to transcend instrumental rationality and shiſt toward transdisciplinary and deliberative approaches. The article advocates for integrating Social Life Cycle Assessment (S-LCA) and broader Life Cycle Sustainability Assessment (LCSA) frameworks to address sustainability challenges in the food industry more holistically, incorporating social justice and cultural sensitivity.
Ključne besede: life cycle assessment (LCA), social construction of reality, situated knowledge, sustainability environmental communication, epistemology of ethics, sociology of responsibility
Objavljeno v RUP: 10.11.2025; Ogledov: 1089; Prenosov: 16
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