1. Co-Creation and Destination Image : A Bibliometric and Thematic Analysis Using CiteSpaceTuyen Tran, izvirni znanstveni članek Opis: Co-creation has gained increasing scholarly attention as an approach for involving tourists, residents, and stakeholders in shaping destination image. However, existing research is fragmented, lacking an integrated review of its conceptual foundations, thematic evolution, and implications. This study aims to address this gap by mapping the intellectual structure and emerging trends of co-creation and destination images. A bibliometric and thematic analysis was conducted on 72 peer-reviewed publications indexed in Scopus, using CiteSpace for co-citation and keyword co-occurrence mapping, complemented by Scopus AI for trend identification. The analysis revealed four thematic clusters: destination branding, stakeholder engagement, emotional experience, and digital interaction. Results demonstrate that co-creation operates as a multidimensional, layered process, enhancing emotional attachment, destination loyalty, and brand value, rather than a single experiential design activity. The study concludes that co-creation plays a structurally significant role in destination branding and stakeholder engagement, as demonstrated by the dominant clusters in the bibliometric and thematic analyses. By synthesising existing knowledge and identifying research gaps, this paper offers a comprehensive reference for academics and practitioners, reinforcing the relevance of co-creation in destination management.
Ključne besede: co-creation, destination image, bibliometric analysis, destination branding, CiteSpace
Objavljeno v RUP: 06.03.2026; Ogledov: 102; Prenosov: 3
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2. Conceptualisation of Forest Tourism : The Kočevsko Case StudyBarbara Pavlakovič Farrell, Vita Petek, izvirni znanstveni članek Opis: This paper presents the definition of forest tourism and three varieties of forest tourism activities. An empirical study was conducted to examine the perception of forest tourism and forest activities in the case study of the Kočevsko forest in Slovenia. The triangulation approach consisted of a survey among Slovenian tourists, interviews with tourism stakeholders, and content analysis of promotional elements of the Kočevsko destination. The data showed that tourists find forest destinations interesting, safe, unspoilt, and suitable for young people and families. They describe forest tourism with the words ‘bear’, ‘forest’, and ‘nature’. The respondents mostly prefer outdoor forest activities, wildlife observation slightly less, and lastly the relaxation options. The knowledge gained could help forest destinations to develop their products and adopt the appropriate customer approach.
Ključne besede: forest tourism, nature-based tourism, destination management, wildlife, outdoor recreation, forest relaxation
Objavljeno v RUP: 06.03.2026; Ogledov: 75; Prenosov: 7
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3. Image-based analysis of tourist destination perceptions : a deep learning and spatial–temporal study in SloveniaDejan Paliska, Aleksandra Brezovec, Gorazd Sedmak, 2026, izvirni znanstveni članek Opis: In the context of fierce competition among tourist destinations and increasing difficulty of differentiation, developing a strong destination image is particularly important. A comprehensive understanding of how tourists perceive destinations through user-generated images can help destination management organizations (DMOs) design more effective marketing strategies. This is especially relevant for destinations with spatially and temporally dispersed tourism resources and strong seasonal dynamics. This paper analyses inbound tourist photographs by combining deep learning techniques with spatial analysis to examine the spatial and temporal distribution of photo scenes and shifts in scene preferences among tourists. The study focuses on three distinct types of destinations in Slovenia—urban (Ljubljana), nature-based/alpine (Bled), and coastal (Piran, Izola, Koper)—providing insights into how image-based spatial scene analysis can inform destination marketing strategies. The results reveal significant spatial and temporal heterogeneity of scenes across micro destinations. Nature-based destinations exhibit lower topic entropy and fewer topic changes per user, whereas urban destinations show higher variability, with users changing topics on average five times per day. Seasonal effects are moderate: nature-based destinations display lower topic entropy in winter and higher in autumn and spring, coastal destinations show less pronounced seasonal variation, and urban destinations show almost none. These findings provide valuable insights into the spatial and temporal distribution of tourist interests and offer practical guidance for DMOs in strategic marketing planning.
Ključne besede: tourist destination image, user-generated content, deep learning, spatial-temporal analysis, destination marketing strategy
Objavljeno v RUP: 18.02.2026; Ogledov: 204; Prenosov: 4
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4. Consumer expectations in the context of unique tourism productsŽana Čivre, Petra Rebec, Petra Zabukovec Baruca, 2024, izvirni znanstveni članek Opis: In response to the contemporary trend of tourists actively seeking novel, unique, and distinctive experiences, this study explores the relationship between tourists’ perceptions of the uniqueness of tourism products and their expectations. Spe-cifically, it focuses on the coastal destinations of Piran and Portorož in Slovenia, analysing four unique experiences: Gourmet Olive Tours, Fonda Fish Garden, The Disappearance of Tartini’s Violin, and E-bike Extravaganza Mareatour. Using a qu-antitative approach, the study supports the hypothesis that the perceived uniqu-eness of new tourism products significantly influences tourists’ expectations. The findings support the hypothesis, revealing that the perceived uniqueness of an expe-rience is closely tied to its incorporation of local character and a strong experiential or personal touch. For instance, the Gourmet Olive Tour experience, perceived as the most unique, offers tourists immersive encounters within a landscape park and interactions with a local olive family. Furthermore, the study identifies a hierar-chy of expectations among tourists, ranging from increasing knowledge of the local offer, traditions, and history, to seeking unique activities and having confidence that the experience will meet their expectations. In conclusion, the research underscores that consumers harbour high expectations for unique experiences, underlining the importance of infusing tourism products with experiential and emotional elements. The positive correlation between perceived uniqueness and expectations undersco-res the imperative for crafting distinct and memorable tourism offerings. The study enriches our understanding of the relationship between perceived uniqueness and expectations, offering insights for destination marketers creating distinctive tou-rism products. It also provides recommendations for future research, enhancing scholarly discourse on tourism product development and consumer behaviour.
Ključne besede: consumer expectations, unique tourism products, destination, tourism experience
Objavljeno v RUP: 10.04.2025; Ogledov: 1071; Prenosov: 11
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5. Unique destination attributes as a basis of tourism experiencePetra Zabukovec Baruca, Žana Čivre, 2022, izvirni znanstveni članek Opis: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Ključne besede: uniqueness, destination, unique attributes, tourism experience
Objavljeno v RUP: 03.11.2023; Ogledov: 2162; Prenosov: 9
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6. A destination's social sustainability : linking tourism development to residents's quality of lifeEmil Juvan, Eva Podovšovnik, Miha Lesjak, Jasmina Jurgec, 2021, izvirni znanstveni članek Ključne besede: sustainable tourism, social sustainability, quality of life, residents, destination
Objavljeno v RUP: 01.12.2021; Ogledov: 2725; Prenosov: 52
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7. Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviourMiha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, izvirni znanstveni članek Opis: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility.
Ključne besede: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
Objavljeno v RUP: 30.11.2021; Ogledov: 2801; Prenosov: 56
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9. Visitor structure as a basis for destination repositioning : the case of a North Mediterranean destinationHelena Nemec Rudež, Gorazd Sedmak, Ksenija Vodeb, Štefan Bojnec, 2014, izvirni znanstveni članek Ključne besede: turistične destinacije, severno sredozemska destinacija, motivatorji potiska, poletna sezona, turizem, Portorož, 3S destinations, North Mediterranean destination, push motivations, summer season
Objavljeno v RUP: 21.12.2015; Ogledov: 5896; Prenosov: 40
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10. Erasmus student motivation, why and where to go?Miha Lesjak, Emil Juvan, Elizabeth M. Ineson, Matthew H. T. Yap, Eva Podovšovnik, 2015, izvirni znanstveni članek Ključne besede: Erasmus, mobility motive, destination choice motive, European student, International study mobility
Objavljeno v RUP: 15.10.2015; Ogledov: 7061; Prenosov: 178
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