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Opis: This study examines the effectiveness of a virtual reality (VR) application as a learning tool in higher hospitality education, focusing on declarative knowledge acquisition and test-based learning outcomes. Conducted as a classroom-based pilot study, it involved a census of undergraduate students enrolled in a restaurant management course (N = 28) and compared VR-supported learning with traditional instruction using printed materials. Declarative knowledge acquisition was assessed using identical multiple-choice pre- and post-tests. Results showed that scores improved across all students. A statistically signifi- cant time × group interaction indicated that the two groups improved at different rates over time. Students who learned using printed materials demonstrated greater improvement than those who used the VR application. The findings suggest that, in its implementation, the VR application did not demonstrate superior test-based knowledge outcomes compared to traditional learning. One possible explanation lies in the type of knowledge assessed: the test focused on declarative and recognition-based knowledge, whereas VR may be more effective for procedural and experience-based learning. The limited interactivity of the early-stage VR application (VR HOTEL v0.9.4) may have also constrained its instructional potential. Overall, the results highlight the importance of aligning VR-based learning activities with learning objectives, instructional design, and assessment methods.
Ključne besede: classroom-based study, hospitality education, knowledge acquisition, learning outcomes, VR, virtual reality
Objavljeno v RUP: 17.07.2026; Ogledov: 210; Prenosov: 9
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Opis: This study investigates the implementation and impact of ChatGPT and Gemini in a four-star hotel in Ao Nang, Krabi, Thailand, during January–February 2024. Through a mixed-methods approach combining quantitative analysis and qualita-tive insights, the research assessed operational metrics across multiple service areas and gathered detailed feedback from the hotel owner. The study revealed significant improvements in operational efficiency, with check-in processing times decreasing from 3.3 to 2.7 minutes and AI system adoption increasing from 82% to 93%. Gu-est satisfaction scores showed notable enhancement, with overall satisfaction rising from 4.6 to 4.8 out of 5. The AI systems demonstrated impressive multilingual ca-pabilities, handling 28 languages with 98.7% accuracy, while document processing achieved 99.2% accuracy across various types. Internal communications benefited from 32% time savings, with efficiency rates exceeding 96% across all categories. Staff adaptation, though initially challenging, was successfully managed through comprehensive training and gradual implementation, resulting in improved job satisfaction and team collaboration. The findings provide empirical evidence that strategic AI integration can enhance both operational efficiency and guest satisfa-ction while complementing human service elements. This research contributes va-luable insights for hospitality managers considering AI implementation and offers a practical blueprint for successful technology integration in the hospitality sector, while also highlighting areas for future research in different hotel categories and geographical contexts.
Ključne besede: AI integration, ChatGPT, Gemini, hospitality, operational efficiency
Objavljeno v RUP: 16.12.2025; Ogledov: 673; Prenosov: 4
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Opis: This paper represents a narrative literature review on gamification within tourism and hospitality sector (T&H). Out of 61 studies, 55 papers examined the importan-ce of adopting gamification in this industry but failed to acknowledge the role of motivational affordances that are responsible for invoking gameful experiences in tourism apps and promoting sustainable travel practices which benefits all gamifi-cation parties specifically app designers, core service providers, third party service providers, and tourists or players. Motivational affordances are crucial for the fulfil-ment of basic psychological needs for relatedness, autonomy, mastery, and purpose, that in turn induces further behavioural outcomes reflected in achieving meanin-gful users’ interaction, engagement, and loyalty in addition to potentially achieving rewards. Hence, the researchers have searched in a number of databases including Elsevier, ResearchGate, Routledge, Springer, and Scopus to reveal whether gamifica-tion literature within T&H sector provided enough examinations for motivational affordances and their ultimate effects on psychological and behavioural outcomes. Finally, the researchers elaborated on specific future research directions.
Ključne besede: gamification, tourism and hospitality sector, hospitality and tourism review platforms, motivational affordances
Objavljeno v RUP: 16.12.2025; Ogledov: 578; Prenosov: 3
Celotno besedilo (4,37 MB)

Ključne besede: gostoljubje, sočutje, materialna etika, Lampedusa, Sredozemlje, Lepa Vida, migracije, hospitality, compassion, material ethics, Lampedusa, Mediterranean, Fair Vida, migrations
Objavljeno v RUP: 15.10.2015; Ogledov: 4430; Prenosov: 82
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Ključne besede: Attentiveness, autonomy, breath, ethical becoming, ethics of care, hospitality, listening, nursing ethics, self-affection, silence, subjectivity
Objavljeno v RUP: 15.10.2015; Ogledov: 4898; Prenosov: 118
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