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Poslovni načrt za prodajo filamentov za 3D-tisk : zaključna projektna naloga
Zgjim Bytyqi, 2019, diplomsko delo

Ključne besede: poslovni načrt, podjetje, filament, 3D-tisk, podjetništvo, tehnologija
Objavljeno v RUP: 09.01.2020; Ogledov: 2053; Prenosov: 67
.pdf Celotno besedilo (1,55 MB)

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Regionalni tisk in nadzor oblasti : funkcija 'psa čuvaja' med regijo in državo
Peter Sekloča, 2009, izvirni znanstveni članek

Opis: Regional press is, because it is stretched between regional public actors, regionally limited segment of audience and social subsystems - from economic sector that orders advertisements, regional political parties to the local public services, financially sensitive. That is why the criticism of the central government and the actions of institutions on the national or even the global level is a reasonable choice at the combination of the press' "watchdog" function and its function to assure high revenues on the invested capital. With the intention to preserve the "imagined" community of the region the criticism of the press is directed towards external actors, which due to its power are able to overlook the region's interets. This can have an ambiguous effect: the audience approves the critical stance of the press, however, the criticism can many times have no efficiency, which disregards the interests of the regional public. The financial impact is good for the press, but the transformation of the public's interest on the national level is unsuccessful. In the article collide two ideas - from the liberal political theory and the materialistic political economy - which see the relationship between the press and the government differently, however, in reality these two functions - ("watchdog" function and economic function) are combined in spite of tensions between them. Mentioned combination is showed by the research of the editorials of the two regional newspapers Primorske novice and Gorenjski glas in two periods (year 2002 and 2005-06). The central question is how much the regional press is autonomous in exerting the control of the government (the function that stems from the liberal theory) and how much the press is influenced by the market imperatives that guide the interest of the owners of the press, among which in some cases (Primorske novice) also the state belongs in. Theoretical findings are through the analysis of the editorials, performed with the quantative content analysis, applied to regional newspapers and to its relationship to the Slovenian government - to the two politically distinctly oriented central governments
Ključne besede: regionalni tisk, državni nadzor, javnost, novinarstvo
Objavljeno v RUP: 10.07.2015; Ogledov: 3483; Prenosov: 28
URL Povezava na celotno besedilo

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Analiza trženjskih oglasov v slovenskih dnevnikih
Brigita Žgavec, 2010, diplomsko delo

Ključne besede: trženje, komunikacijski splet, oglaševanje, mediji, tisk, dnevniki, oglasi, analiza
Objavljeno v RUP: 15.10.2013; Ogledov: 3174; Prenosov: 200
URL Povezava na celotno besedilo
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