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Gamification in the Tourism and Hospitality Sector: A Narrative Literature Review and Research Directions
Rola Hamie, Ali Abou Ali, Alaa Abbas, 2025, izvirni znanstveni članek

Opis: This paper represents a narrative literature review on gamification within tourism and hospitality sector (T&H). Out of 61 studies, 55 papers examined the importan-ce of adopting gamification in this industry but failed to acknowledge the role of motivational affordances that are responsible for invoking gameful experiences in tourism apps and promoting sustainable travel practices which benefits all gamifi-cation parties specifically app designers, core service providers, third party service providers, and tourists or players. Motivational affordances are crucial for the fulfil-ment of basic psychological needs for relatedness, autonomy, mastery, and purpose, that in turn induces further behavioural outcomes reflected in achieving meanin-gful users’ interaction, engagement, and loyalty in addition to potentially achieving rewards. Hence, the researchers have searched in a number of databases including Elsevier, ResearchGate, Routledge, Springer, and Scopus to reveal whether gamifica-tion literature within T&H sector provided enough examinations for motivational affordances and their ultimate effects on psychological and behavioural outcomes. Finally, the researchers elaborated on specific future research directions.
Ključne besede: gamification, tourism and hospitality sector, hospitality and tourism review platforms, motivational affordances
Objavljeno v RUP: 16.12.2025; Ogledov: 173; Prenosov: 1
.pdf Celotno besedilo (250,83 KB)

3.
Using Landscape Drawings to Explore Destination Images
Yihao Zhuo, Hirofumi Ueda, izvirni znanstveni članek

Opis: This paper represents a narrative literature review on gamification within tourism and hospitality sector (T&H). Out of 61 studies, 55 papers examined the importan-ce of adopting gamification in this industry but failed to acknowledge the role of motivational affordances that are responsible for invoking gameful experiences in tourism apps and promoting sustainable travel practices which benefits all gamifi-cation parties specifically app designers, core service providers, third party service providers, and tourists or players. Motivational affordances are crucial for the fulfil-ment of basic psychological needs for relatedness, autonomy, mastery, and purpose, that in turn induces further behavioural outcomes reflected in achieving meanin-gful users’ interaction, engagement, and loyalty in addition to potentially achieving rewards. Hence, the researchers have searched in a number of databases including Elsevier, ResearchGate, Routledge, Springer, and Scopus to reveal whether gamifica-tion literature within T&H sector provided enough examinations for motivational affordances and their ultimate effects on psychological and behavioural outcomes. Finally, the researchers elaborated on specific future research directions.
Ključne besede: gamification, tourism and hospitality sector, hospitality and tourism review platforms, motivational affordances
Objavljeno v RUP: 16.12.2025; Ogledov: 171; Prenosov: 1
.pdf Celotno besedilo (4,37 MB)

4.
Drivers of Tipping Behaviour in Restaurants: The Case of Croatia
Ina Rimac, Ljudevit Pranić, Ena Jurić, 2025, izvirni znanstveni članek

Opis: Tipping in the hospitality industry is a widespread but under-researched phenomenon, particularly in regions where cultural, economic, and social dynamics diverge from established norms. This study explores the critical role of consumer-perceived value in shaping tipping behaviour in the restaurant industry, specifically focusing on Croatia – a context where unique cultural, economic, and social dynamics influence tipping practices. Analysing data from 438 Croatian residents, the study reveals how service dimensions – such as food quality, ambiance, service convenience, and server quality – intersect with demographic characteristics and payment methods to influence tipping practices and WoM recommendations. The research situates Croatia’s tipping practices within the broader framework of tourism innovation, emphasizing the interplay of legislative reforms (such as the introduction of card-based tipping), operational advancements (such as the integration of digital payment systems), and evolving cultural norms. These innovations enhance the dining experience for both locals and international tourists, aligning local hospitality practices with global standards. The findings underscore how transitional economies can leverage these combined innovations to strengthen their competitiveness in the global tourism market while fostering positive tourist perceptions.
Ključne besede: tipping, restaurants, perceived value, tourism innovation, Croatia
Objavljeno v RUP: 16.12.2025; Ogledov: 127; Prenosov: 1
.pdf Celotno besedilo (220,68 KB)

5.
Consumer expectations in the context of unique tourism products
Žana Čivre, Petra Rebec, Petra Zabukovec Baruca, 2024, izvirni znanstveni članek

Opis: In response to the contemporary trend of tourists actively seeking novel, unique, and distinctive experiences, this study explores the relationship between tourists’ perceptions of the uniqueness of tourism products and their expectations. Spe-cifically, it focuses on the coastal destinations of Piran and Portorož in Slovenia, analysing four unique experiences: Gourmet Olive Tours, Fonda Fish Garden, The Disappearance of Tartini’s Violin, and E-bike Extravaganza Mareatour. Using a qu-antitative approach, the study supports the hypothesis that the perceived uniqu-eness of new tourism products significantly influences tourists’ expectations. The findings support the hypothesis, revealing that the perceived uniqueness of an expe-rience is closely tied to its incorporation of local character and a strong experiential or personal touch. For instance, the Gourmet Olive Tour experience, perceived as the most unique, offers tourists immersive encounters within a landscape park and interactions with a local olive family. Furthermore, the study identifies a hierar-chy of expectations among tourists, ranging from increasing knowledge of the local offer, traditions, and history, to seeking unique activities and having confidence that the experience will meet their expectations. In conclusion, the research underscores that consumers harbour high expectations for unique experiences, underlining the importance of infusing tourism products with experiential and emotional elements. The positive correlation between perceived uniqueness and expectations undersco-res the imperative for crafting distinct and memorable tourism offerings. The study enriches our understanding of the relationship between perceived uniqueness and expectations, offering insights for destination marketers creating distinctive tou-rism products. It also provides recommendations for future research, enhancing scholarly discourse on tourism product development and consumer behaviour.
Ključne besede: consumer expectations, unique tourism products, destination, tourism experience
Objavljeno v RUP: 10.04.2025; Ogledov: 970; Prenosov: 11
.pdf Celotno besedilo (203,96 KB)
Gradivo ima več datotek! Več...

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What do you really want?
Boris Kavur, Martina Blečić Kavur, 2022, izvirni znanstveni članek

Ključne besede: authenticity, archaeology, archaeological heritage, cultural tourism, ICT, persons with special needs
Objavljeno v RUP: 03.11.2023; Ogledov: 2514; Prenosov: 11
.pdf Celotno besedilo (294,60 KB)

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Unique destination attributes as a basis of tourism experience
Petra Zabukovec Baruca, Žana Čivre, 2022, izvirni znanstveni članek

Opis: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Ključne besede: uniqueness, destination, unique attributes, tourism experience
Objavljeno v RUP: 03.11.2023; Ogledov: 1986; Prenosov: 9
.pdf Celotno besedilo (185,17 KB)

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