Iskanje po repozitoriju

Opis: In response to the contemporary trend of tourists actively seeking novel, unique, and distinctive experiences, this study explores the relationship between tourists’ perceptions of the uniqueness of tourism products and their expectations. Spe-cifically, it focuses on the coastal destinations of Piran and Portorož in Slovenia, analysing four unique experiences: Gourmet Olive Tours, Fonda Fish Garden, The Disappearance of Tartini’s Violin, and E-bike Extravaganza Mareatour. Using a qu-antitative approach, the study supports the hypothesis that the perceived uniqu-eness of new tourism products significantly influences tourists’ expectations. The findings support the hypothesis, revealing that the perceived uniqueness of an expe-rience is closely tied to its incorporation of local character and a strong experiential or personal touch. For instance, the Gourmet Olive Tour experience, perceived as the most unique, offers tourists immersive encounters within a landscape park and interactions with a local olive family. Furthermore, the study identifies a hierar-chy of expectations among tourists, ranging from increasing knowledge of the local offer, traditions, and history, to seeking unique activities and having confidence that the experience will meet their expectations. In conclusion, the research underscores that consumers harbour high expectations for unique experiences, underlining the importance of infusing tourism products with experiential and emotional elements. The positive correlation between perceived uniqueness and expectations undersco-res the imperative for crafting distinct and memorable tourism offerings. The study enriches our understanding of the relationship between perceived uniqueness and expectations, offering insights for destination marketers creating distinctive tou-rism products. It also provides recommendations for future research, enhancing scholarly discourse on tourism product development and consumer behaviour.
Ključne besede: consumer expectations, unique tourism products, destination, tourism experience
Objavljeno v RUP: 10.04.2025; Ogledov: 207; Prenosov: 1
Celotno besedilo (203,96 KB)
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Ključne besede: authenticity, archaeology, archaeological heritage, cultural tourism, ICT, persons with special needs
Objavljeno v RUP: 03.11.2023; Ogledov: 1491; Prenosov: 5
Celotno besedilo (294,60 KB)

Opis: In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.
Ključne besede: uniqueness, destination, unique attributes, tourism experience
Objavljeno v RUP: 03.11.2023; Ogledov: 1069; Prenosov: 8
Celotno besedilo (185,17 KB)

Opis: Mountain tourism is becoming an increasingly important part of tourism in the Alpine countries, so research among mountain tourists is necessary. The changing values of different generations of tourists play a major role in their behaviour in a high-altitude environment and consequently affect the condition of these areas. Therefore, the purpose of this study is to determine the values of different generations of mountain tourists, different genders of tourists and among members and non-members of mountaineering associations. To achieve this purpose, a quantitative approach was used. The data was collected through a self-completion questionnaire in physical form at locations of 1st category mountain huts in Slovenian mountains during the 2020 summer mountaineering season. As part of the research, the sample was divided into four groups according to the year of birth of participants. With multivariate analysis, the existence of significant differences between groups of respondents of different ages, gender and membership, according to their values, was determined. The results of the research demonstrate the correlation between prevailing mountaineering values of mountain tourists and their characteristics. The research helps us to understand the mountaineering values of tourists who visit the mountains and fills the knowledge gap in the field of the differences between the values of different generations of mountain tourists, different genders and among membership in mountaineering associations. As outdoor activities are also gaining in popularity during the Covid-19 pandemic, the results of this research can be useful for attracting new members to mountaineering organizations, preserving mountaineering culture and sustainable development of tourism in the mountains.
Ključne besede: mountain tourism, values, generations
Objavljeno v RUP: 03.11.2023; Ogledov: 1090; Prenosov: 8
Celotno besedilo (210,73 KB)

Ključne besede: sustainable tourism, social sustainability, quality of life, residents, destination
Objavljeno v RUP: 01.12.2021; Ogledov: 1824; Prenosov: 47
Celotno besedilo (182,96 KB)