1. Sacred or sold? : A systems approach to balancing spirituality and commercialisation in faith-based tourismTadeja Jere Jakulin, Dane Munro, 2026, izvirni znanstveni članek Opis: This paper examines the complexity of pilgrimage tourism, with its interdependencies among sacredness, spirituality, and commercialisation at faith-based tourism destinations. We use a Systems Approach to move beyond linear thinking that positions spirituality and commerce as inherently oppositional forces, arguing that pilgrimage destinations function as complex adaptive systems in which spiritual, commercial, and educational objectives interact dynamically. We build Causal Loop Diagrams (CLDs) formed from autoethnographic observation and stakeholder discussions. We present and compare four pilgrimage sites: Lourdes (France), Brezje (Slovenia), Malta, and Istanbul’s Hagia Sophia (Türkiye). The CLD models reveal the dynamics of the pilgrimage sites, the interdependencies, and the interactions among stakeholders (elements of the system). The systems approach demonstrates that successful destinations manage pilgrimage sites as integrated systems in which activities complement and constrain one another through feedback loops. Using a Systems Methodology, the article develops the dynamics of pilgrimage environments and presents a new typology of four pilgrimage (sacred) and commercial (secular) destinations. By advancing knowledge and education, the spiritual-commercial role of the sacred- secular destinations in question offers a different, comprehensive approach to their management.
Ključne besede: religious tourism, commercialization of pilgrimage, spiritual authenticity, systemic dynamics, management of sacred sites, heritage education
Objavljeno v RUP: 06.05.2026; Ogledov: 162; Prenosov: 6
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2. Time-money segment differences in ideation and collaboration readiness in sustainable tourism educationDejan Križaj, 2026, izvirni znanstveni članek Opis: This study examines whether tourism students’ self-reported time–money use patterns are related to their readiness to collaborate on idea development, and whether sustain- ability emerges spontaneously in their tourism innovation ideas. Using an anonymised dataset of open-ended questionnaire responses from Slovenian higher education tourism students (N = 597; 2019–2025), we applied deterministic rule-based coding to classify the presence of actionable ideas and sustainability framing, as well as collaboration readiness and conditions. Actionable ideas were common (53.4%), but sustainability framing was uncommon (7.5%). Most respondents were unconditionally willing to collaborate (69.3%), while 30.7% expressed conditional willingness or unwillingness. Time–money behavioural segments were significantly associated with collaboration reservations, whereas segment differences in ideation and sustainability framing were not significant. Among students expressing reservations, topic match and perceived team quality were the most frequently stated conditions. These findings indicate that sustainability-oriented tourism education should support both sustainability integration and low-risk collaboration through clear project briefs, topic-based matching, and team-process supports. The conclusions should be interpreted with reasonable caution as they are context-specific evidence based on self- reported, rule-coded responses, particularly for sustainability framing, where positive cases were rare. In this context, segmentation should be regarded as a diagnostic tool for course design rather than as a basis for labelling students.
Ključne besede: tourism education, sustainability, collaboration readiness, behavioural segmentation, time–money trade-offs, project-based learning, open-ended survey, clustering
Objavljeno v RUP: 04.05.2026; Ogledov: 178; Prenosov: 13
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