Iskanje po repozitoriju

Ključne besede: umetna inteligenca, digitalni marketing, personalizacija, turizem, hoteli, uporabniška izkušnja
Objavljeno v RUP: 04.03.2026; Ogledov: 126; Prenosov: 6
Celotno besedilo (666,62 KB)

Opis: This study examines the adoption of artificial intelligence (AI) among micro and small hos- pitality enterprises in Slovenia, a small EU economy where digital transformation remains limited. It explores how organisational characteristics and managers’ attitudes toward AI are related to its adoption and firms’ operating revenues. Data were collected from 286 accommodation and food-and-beverage enterprises through a structured questionnaire completed by managers or owner–managers, complemented by secondary official financial data. Using ordinary least squares regression, the analysis examined associations among organisational characteristics, managerial attitudes, AI use intention and adoption, and financial performance. The results indicate that firm size and structural features alone are not closely linked to digital transformation. AI adoption shows stronger associations with managers’ positive attitudes and with factors such as non-family ownership and smaller firm size. The overall General Attitudes toward AI Scale (GAAIS) score showed no direct relationship with revenue, but two specific items—enthusiasm for AI and recognition of business opportunities—were positively associated with higher revenues. Among AI tools, only smart text editors and CRM systems were statistically associated with revenues, suggesting that better-performing firms are more likely to use simpler, more affordable technologies. The study provides contextual evidence on behavioural and organisational dimensions of AI adoption in resource-constrained hospitality SMEs
Objavljeno v RUP: 18.02.2026; Ogledov: 139; Prenosov: 2
Celotno besedilo (1,05 MB)
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Opis: Coastal areas in Europe are of immense value – not only to their residents but also to communities further inland. At the same time, they are particularly vulnerable to the impacts of climate change. The current pace of coastal climate adaptation remains slow, constrained by underfunding and the fragmented, sectoral nature of many initiatives. This calls for radically new yet practical approaches. In this perspective, a group of European researchers from diverse disciplines explores what cross-sectoral transformation could mean in the context of coastal climate adaptation. Drawing on expertise in environmental science, spatial planning, law, ecology, health, and tourism, we propose four directions for interdisciplinary research to enable such transformation: (1) developing dynamic and holistic understandings of climate impacts and adaptation responses; (2) establishing shared adaptation objectives and priorities across sectors; (3) promoting ecosystem-based development; and (4) adapting legal and institutional systems to support integration and flexibility. We invite scholars and practitioners to engage with these interdependent directions to advance adaptation efforts for European coasts.
Ključne besede: climate adaptation, climate change, coast cross-sectoral, nature-based solutions, transformation
Objavljeno v RUP: 13.02.2026; Ogledov: 211; Prenosov: 2
Celotno besedilo (1,39 MB)
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Opis: Farm tourism in Slovenia represents an important complement to the agricultural sector, enabling farmers to more easily market their own produce and products, provide partial or full employment for household members, and generate additional income. It also promotes more efficient use of available farm resources, contributes to the vitality of agricultural holdings and rural communities, helps preserve the cultural landscape and rural settlement, and adds value to agricultural products and services. All of this is crucial for the sustainable development of rural areas. Moreover, it fosters closer intersectoral cooperation and strengthens trust and relationships between farms and consumers. Farm tourism establishments also serve as custodians of Slovenia’s culinary heritage and culture. This paper presents the selected results of an extensive and rather complex study conducted from early 2021 to early 2023. Its purpose was to identify the main characteristics of tourist farms, analysing their offerings and determining their needs in relation to integration into broader tourism programmes and services. We conducted the survey among the holders of supplementary activities or their immediate family members; in many cases, several family members participated in the discussion, particularly when responding to open-ended questions and providing final comments. Direct, onsite surveying proved to be an invaluable source of information, enriched by personal interaction and on-location observation of the tourist farms. We also conducted a survey among visitors to tourist farms in Slovenia, which provided us with some important insights into expectations and motivations in relation to what tourist farms have to offer.
Ključne besede: farm tourism, rural areas, sustainable development, Slovenia
Objavljeno v RUP: 05.02.2026; Ogledov: 243; Prenosov: 5
Celotno besedilo (348,01 KB)
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Opis: Hospitality, which to this day still lacks a clear and unified definition, is often divided by the (non-)commercial aspect concerning the perception of the concept. A social practice beyond the tourism activity itself is an important component of gastronomic diplomacy. It is increasingly used today to raise the image, international recognition and differentiation of a given national entity in the (tourism) world. A clearer definition of the concept is also needed in the case of food diplomacy, as the core meaning is different from that of similar terms, such as culinary diplomacy. The methodological framework for exploring the embeddedness and connectivity of (non-)commercial hospitality with a specific food diplomacy form consists of the autoethnographic method, conducted on the case of the hospitableness symbol in an Arabic-speaking country, which, in conjunction with the theoretical literature review and personal observations and experiences, served as a basis for the creation of a system diagram in the field of soft system of system thinking.
Ključne besede: hospitality, gastro diplomacy, autoethnographic method, system dynamics, modelling
Objavljeno v RUP: 04.02.2026; Ogledov: 214; Prenosov: 3
Celotno besedilo (538,64 KB)
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