51. Game of Thrones and Destination Authenticity : a Comparative Analysis of DMO Social Media PracticesHava Hodžić, Tina Šegota, Marjetka Rangus, 2026, izvirni znanstveni članek Opis: Instagram is a key visual social media platform that enables tourism organisations to showcase destinations. Understanding how destination image is constructed on social media and how the destination’s identity and authenticity are promoted is crucial for effective destination marketing strategies. However, promotional practices might vary among tourism organisations, i.e. local, regional, and national, potentially creating different identities and authenticity. With Dubrovnik gaining worldwide attention through the popular TV series Game of Thrones, the study examines the strategies employed by national and local tourism organisations in the city’s social media promotion. Using a summative approach, we conducted a content analysis of 1,034 photographs posted between 2016 and 2020 on the official Instagram profiles of national and local tourism organisations. Findings reveal that Dubrovnik’s relationship with Game of Thrones is highly leveraged at the national level, constructing a fabricated sense of authenticity. However, the social media communication by the local tourism organisation emphasises heritage and nature, thereby safeguarding its authenticity. This discrepancy underscores distinct communication strategies and highlights the importance of understanding these differences for effective destination marketing.
Ključne besede: film tourism, social media, destination image, authenticity, Game of Thrones
Objavljeno v RUP: 21.07.2026; Ogledov: 138; Prenosov: 7
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52. Fintech and e-payment methods in tourism and hospitality : examining customers' e-satisfaction, e-loyalty, and e-trust during the travel experienceNoha Ahmed Kamel, Marwa Youssif, 2026, izvirni znanstveni članek Opis: This study aims to examine the impact of electronic payment methods (EPMs) usage on customers’ e-satisfaction and how their e-satisfaction influences their e-loyalty. Additionally, it investigates the moderating role of customers’ e-trust in the relationship between EPMs usage and customers’ e-satisfaction. The population under study is travellers who have prior experience using e-payment methods within tour ism and hospitality transactions in the MENA region (Middle East and North Africa). Data were gathered online from 211 e-payment users using a convenience-based purposive sampling technique. The findings reveal that EPMs usage has a positive and significant impact on customers’ e- satisfaction. Additionally, customers’ e-satisfaction with EPMs has a positive impact on their e-loyalty. Furthermore, the moderating role of e-trust is significant but has a weak effect in the direction of the relationship between EPMs usage and customers’ e-satisfaction. This study provides valuable insights to enrich the existing literature on fintech services and e-payment methods, particularly in the tourism and hospitality industry. It also suggests how finance, tourism, and hospitality businesses can improve customers’ EPM experiences to boost e-satisfaction, e-loyalty, and e-trust.
Ključne besede: fintech, electronic payment methods (EPMs), e-satisfaction, e-loyalty, e-trust
Objavljeno v RUP: 21.07.2026; Ogledov: 98; Prenosov: 5
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53. From spectator to stakeholder : how tourists perceive their agency in sustainable tourism development in an island destinationKevin Fuchs, 2026, izvirni znanstveni članek Opis: Amid growing awareness of environmental and social responsibility, many tourists seek travel experiences that reflect their values. Sustainable tourism promotes a balance between development and the need to address evolving environmental and societal challenges. Grounded in Stakeholder Theory, this study explores how tourists perceive sustainable tourism and their role in supporting it. Forty-seven semi-structured interviews and observations with tourists in Phuket were thematically analysed. Five interrelated themes emerged: perceived limits of individual impact, sustainability as a trend, green destination branding and authenticity, situated ethics in tourism behaviour, and cultural variety in sustainability perspectives. While most participants endorsed sustainable tourism in principle, their engagement remained largely symbolic, shaped by uncertainty and context-dependent ethics. The findings reveal a gap between attitudes and meaningful action, emphasizing the need for clearer infrastructure, credible communication, and culturally sensitive engagement strategies. This study contributes to understanding tourists as stakeholders and informs efforts to enhance destination-level sustainability.
Ključne besede: environmental awareness, nature-based tourism, visitor perceptions, sustainability, sustainable tourism development, pro-environmental behaviour
Objavljeno v RUP: 21.07.2026; Ogledov: 126; Prenosov: 5
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54. Major sport events returning to emerging sports tourism nations : willingness to pay for the EuroBasket in SloveniaSimon Ličen, Renata Slabe Erker, 2026, izvirni znanstveni članek Opis: As Slovenia prepares to co-host the 2029 EuroBasket, or European Basketball Championship for men, this article examines the variables that influenced taxpayers’ willingness to support public backing for a previous rendition of the tournament. The authors surveyed 374 Slovenian taxpayers when the country hosted the event in 2013, and determined that on average, they stated a willingness to pay (SWTP) of €18.7 per person. A Tobit model showed that belief in the societal impact of sports events and the nation-building potential of the tournament increased SWTP by €5.1. Wealthier respondents were less willing to contribute; to overcome this challenge, future promotional campaigns should target higher earners. Beyond money, respondents valued intangible benefits including national pride, international recognition, and skills gained in event organization and marketing. When Slovenia co-hosts the tournament again in 2029, the local organizing committee should spotlight both tangible and emotional benefits, amplify community narratives, and design curated promotional campaigns to secure the trust of a broad range of supporters and stakeholders.
Ključne besede: sport, tourism, management, public goods, Slovenia
Objavljeno v RUP: 21.07.2026; Ogledov: 124; Prenosov: 5
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55. The effect of destination image towards memorable tourism experience and revisit intention in Sarawak, MalaysiaKathy Kueh Yung Sing, Abang Azlan Mohamad, 2026, izvirni znanstveni članek Opis: The tourism sector has been a major contributor in many nations around the world, especially from the economic perspective. However, Sarawak has fallen behind in terms of development and political stability. This study attempts to ascertain how destination image affects tourists’ memorable tourism experience and revisit intention based on their thoughts and opinions. Survey data was collected from 200 tourists who visited the top 5 attractions in Sarawak. WarpPLS 8.0 was utilised to analyse the proposed relationship among the present variables. The results revealed that culture, history and art, as well as political and economic factors of destination image, are positively related to memorable tourism experience. In addition, memorable tourism experience is positively related to revisit intention. The findings revealed that enhancing the destination image of Sarawak can improve memorable tourism experience for both domestic and international tourists and impact their revisit intention. The findings of this study provide an opportunity for authorities and tourism providers to concentrate on cultural preservation and the importance of political stability in Sarawak.
Ključne besede: destination image, memorable tourism experience, revisit intention, tourists, Sarawak
Objavljeno v RUP: 21.07.2026; Ogledov: 158; Prenosov: 5
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56. Investigating the ongoing discussions on ecotourists : a two-stage sequential reviewKhusnul Bayu Aji, Catur Sugiyanto, Wiwik Sushartami, 2026, izvirni znanstveni članek Opis: Considering the unending debates and varied interpretations regarding ecotourists, a structured analysis of the existing literature is essential. This study employs a two stage sequential review process, integrating bibliometric analysis with a systematic literature review using qualitative content analysis. Data were extracted from the Scopus and Web of Science (WoS) databases, analysed quantitatively using RStudio’s bibliometrix package, and further reviewed qualitatively using the Theory, Context, and Methodology (TCM) framework. Findings indicate that the term ‘ecotourist’ gained prominence in academic discourse in the early 1990s, underscoring a conceptual gap in the initial ecotourism literature, which tended to focus on principles, impacts, and implementation of tourism rather than on the tourists engaging in it. Over time, research on ecotourists evolved from basic demographic profiling to in-depth investigations into psychographic and behavioural aspects. The Theory of Planned Behaviour (TPB) emerged as the predominant theoretical framework among the most influential publications, with four major themes having dominated the most-cited academic works: (1) the nature of ecotourists and their existence within the ecotourism context, (2) the impacts of ecotourist activities, (3) ecotourist segmentation, and (4) the cognitive-normative profiles of ecotourists. This study contributes to the existing literature by tracing the evolution of ecotourist research, identifying key conceptual frameworks, and synthesising central themes. Addition ally, it offers researchers and practitioners a structured overview of ecotourist-related literature, providing direction for future research avenues and practical insights for marketing, policy, and management strategies in ecotourism.
Ključne besede: ecotourists, ecotourism, biliometics, systematic literature review
Objavljeno v RUP: 21.07.2026; Ogledov: 124; Prenosov: 6
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57. Our first dance recitalKaja Kramar, Sanja Dimc, Nika Novak, Ana Krstov, Nika Varlamova, Sabina Dolenc, Hana Marija Možina, Barbora Hrubovska, Matej Plevnik, 2026 Objavljeno v RUP: 16.07.2026; Ogledov: 242; Prenosov: 14
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58. Prvi nastop v plesni šoliKaja Kramar, Sanja Dimc, Nika Novak, Ana Krstov, Nika Varlamova, Sabina Dolenc, Hana Marija Možina, Barbora Hrubovska, Matej Plevnik, 2026 Objavljeno v RUP: 16.07.2026; Ogledov: 250; Prenosov: 15
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59. Samomorilno vedenje mladostnikov : razvoj in implementacija preventivno-intervencijskih programov2026, zbornik Ključne besede: duševno zdravje, duševne stiske, samomorilno vedenje, dejavniki tveganja, varovalni dejavniki, projekti, izvajalci, kompetence, mladinske delavnice, metodika, elektronske knjige
Objavljeno v RUP: 16.07.2026; Ogledov: 184; Prenosov: 6
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