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5. Marketing tourism destinations online1999, developement research Abstract: Marketing tourism destinations online : strategies for the information age
Keywords: marketing, trženje, turizem, Internet, informacijska družba, on-line, informacijski sistemi, MIS, informacijska tehnologija, WWW, World Wide Web, svet, dežele, distribucija, potovanja, prodaja, primeri, case study
Published: 10.07.2015; Views: 1353; Downloads: 13
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6. Advertising in tourism and leisureNigel Morgan, Annette Pritchard, 2000, higher education textbook Abstract: Advertising in tourism and leisure
Keywords: turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Published: 10.07.2015; Views: 1576; Downloads: 17
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7. The development and management of visitor attractionsJohn Swarbrooke, 2000, higher education textbook Abstract: #The #development and management of visitor attractions
Keywords: turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain
Published: 10.07.2015; Views: 1540; Downloads: 15
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