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60. Strategic market managementDavid A. Aaker, 2008 Ključne besede: management, strateški management, poslovno okolje, struktura, razvoj, strategija, trg, konkurenčnost, odnosi s strankami, investicije, smernice, analiza, management, strategic management, business environment, structure, development, strategy, market, competitivity, customer relationship, investments, guidelines, analysis
Objavljeno v RUP: 10.07.2015; Ogledov: 8606; Prenosov: 66
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