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Found in: ključnih besedah
Summary of found: ...regional economics, economic growth, Slovenia...
Keywords: regional economics, economic growth, Slovenia
Published: 15.10.2013; Views: 3271; Downloads: 85
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Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Found in: ključnih besedah
Summary of found: ...- The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism...
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published: 15.10.2013; Views: 3234; Downloads: 99
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Found in: ključnih besedah
Summary of found: ...wood science, Slovenia, ...
Keywords: wood science, Slovenia
Published: 15.10.2013; Views: 3385; Downloads: 26
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Found in: ključnih besedah
Summary of found: ...firms, ownership, inactive firms, firm size, manufacturing, Slovenia...
Keywords: number of firms, ownership, inactive firms, firm size, manufacturing, Slovenia
Published: 15.10.2013; Views: 1945; Downloads: 62
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Found in: ključnih besedah
Summary of found: ...corporate entrepreneurship, performance, alliances, Slovenia, Romania...
Keywords: corporate entrepreneurship, performance, alliances, Slovenia, Romania
Published: 15.10.2013; Views: 2112; Downloads: 69
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