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Abstract: The objective of this research is to clarify the role and the importance of the business model in tourism and to demonstrate the necessity of changing the business model to maintain competitiveness. By employing the Osterwalder nine-block business model Canvas framework, an interview with the manager of Slovenian tourist agency was conducted. Without the innovation of individual segments of the business model or, more often the majority of its dimensions, the firm would not have survived. In our case, the necessity of innovating the business model was confirmed by the statement of the agency%s manager: %In any case, without changes, we would no longer exist on the market; without future changes, we will no longer exist on the market either.% This article presents a single case study; therefore, the results may have limited generalisability. Everyday changes in competitive markets should be met by the innovation of business models. Tourism firms must be able to articulate and innovate their business model if they want to survive in a rapidly evolving competitive global market. Although studies on business modelling are common in the tourism sector, little about them has been documented regarding the tourism sector in Slovenia. Hence, this study, which focuses on a Slovenian tourist agency, aims to fill this knowledge gap. Our case is particularly interesting, because we have demonstrated the interdependence of segments and their modification, we have shown that the business model is already present in the tourist agency, and we articulated it
Keywords: tourism, business model, Canvas business model, innovation
Published in RUP: 20.11.2021; Views: 607; Downloads: 73
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Abstract: Background and Purpose: Providing a win-win situation for enterprises and the environment is raising the importance of eco-innovation. This article sheds light on the eco-innovation activities implemented within the clusters of the South Eastern European region (hereafter the SEE region). The main objective of this paper is to provide an outline of the situation pertaining to the implementation of eco-innovation activities in analyzed clusters. Methodology: Empirical evidence is provided through the performance of survey research with a sample of 52 clusters, encompassing 11 countries of the SEE region. The basic research method used in this research was a questionnaire developed for cluster organizations, with which we gathered the data and afterwards conducted descriptive statistics. Results: The findings demonstrate that the majority of analyzed clusters implement eco-innovation activities. The results indicate that 40 clusters out of 52 in all have set objectives with regard to eco-innovation support in their national or regional programs, followed by 35 clusters, which include objectives related to eco-innovation in their cluster strategies, and lastly, only 15 clusters are primarily focused on eco-innovation. Hence, our study depicting the current situation regarding the implementation of eco-innovation activities in analyzed clusters and clusters% orientation towards eco-innovation leads to us the discussion of why such differences in clusters occur. Conclusion: The huge differences related to the implementation of eco-innovation activities in clusters of the SEE region, can also reflect the level of the national/regional development in terms of economic indicators such as GDP and, at the same time, offer room for a lot of improvement, and an exchange of best practice.
Keywords: eco-innovation, clusters, SEE region
Published in RUP: 24.01.2018; Views: 2223; Downloads: 122
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Keywords: inoviranje, innovation, front end of innovation, problem and opportunity methods
Published in RUP: 03.04.2017; Views: 2108; Downloads: 74
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Abstract: tThis paper provides an overview of the emerging literature on the drivers of eco-innovation.Its main contribution lies in separating the drivers associated with the phases of develop-ment and diffusion and in identifying particular drivers based on different eco-innovationtypes. We find that research in this area primarily adopts the resource-based and institu-tional theories as its theoretical foundations and that the prevailing effects identified arethose of regulations and market pull factors. Moreover, product eco-innovation, processeco-innovation, organizational eco-innovation, and environmental R&D investments seemto be driven by common drivers, such as regulations, market pull factors, EMS, and cost sav-ings, as well as to be positively associated with company size. The majority of the studiesin our literature review employ a quantitative research methodology and focus on the dif-fusion stage of eco-innovation. We end with providing a synthesis of drivers of companies%eco-innovation and directions for future research.
Keywords: eco-innovation, environmental innovation, innovation drivers, R&D, adoption, diffusion
Published in RUP: 08.08.2016; Views: 4409; Downloads: 159
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Keywords: Slovenia, domestic logistic operator, business model, canvas, competence centre, sustainable innovation, media
Published in RUP: 08.08.2016; Views: 2603; Downloads: 68
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