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Impact of CSR, Green Finance and Green Innovation on Environmental Performance of Banks in India
Maryam Meraj, Mohammed Afzal, Manpreet Kaur, Jahangir Chauhan, 2025, original scientific article

Abstract: In an era of growing environmental challenges, the role of banks in promoting sustainability is critical. This study examines how Corporate Social Responsibility (CSR), green finance, and green innovation influence the environmental performance of Indian banks. Guided by legitimacy theory and the natural resource-based view, survey data from 379 bank employees were analysed using structural equation modelling. The results reveal that robust CSR initiatives, effective green finance practices, and innovative green strategies significantly enhance banks’ environmental performance. These findings contribute to theoretical understanding and offer practical insights for improving sustainability in the banking sector. The study recommends that banks in emerging economies strengthen internal resources by investing in CSR, adopting green finance, and fostering green innovation to boost environmental performance. Such efforts align with global sustainability goals, positioning banks as key players in environmentalprotection and responsible finance.
Keywords: corporate social responsibility, green finance, green innovation, environmental performance of banks, structural equation modelling
Published in RUP: 18.12.2025; Views: 914; Downloads: 6
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The driving forces of process eco-innovation and its impact on performance : insights from Slovenia
Jana Hojnik, Mitja Ruzzier, 2016, original scientific article

Abstract: This study endeavors to explore the driving forces of process eco-innovation and its effect on company performance by adopting an integrative appr oach. We focus on process eco-innovation, which per tains to technological and non-technological solutions th at result in a reduction of material and energy cos ts for companies. In this regard, the study sheds light on the drivers and outcomes of process eco-innovation adoption, using data collected from 223 Slovenian companies. The results reveal that certain determinants (i.e., competitive pressure, customer demand, managerial e nvironmental concern, command-and-control instrumen t, and economic incentive instrument) are conducive to the deployment of process eco-innovation. Empirica l evidence reveals competitive pressure as the most i nfluential driving force of process eco-innovation, followed by managerial environmental concern and customer de mand. Effectiveness in spurring process eco-innovat ion is also found to be a command-and-control instrument a nd an economic incentive instrument, while expected benefits do not spur process eco-innovation. Pertai ning to the outcomes of process eco-innovation adop tion, we can conclude that it pays to be eco; process eco-in novation is worthwhile in terms of company profitab ility, growth, and competitive benefits. These findings su ggest several courses of action for both policy mak ers and companies. Hence, we conclude by providing implicat ions for both.
Keywords: process eco-innovation, drivers, company performance, profitability, growth, competitive benefits
Published in RUP: 08.08.2016; Views: 7749; Downloads: 185
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Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries
Natalie C. Postružnik, Melita Moretti, 2012, original scientific article

Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published in RUP: 30.12.2015; Views: 5054; Downloads: 13
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