1. The effect of destination image towards memorable tourism experience and revisit intention in Sarawak, MalaysiaKathy Kueh Yung Sing, Abang Azlan Mohamad, 2026, original scientific article Abstract: The tourism sector has been a major contributor in many nations around the world, especially from the economic perspective. However, Sarawak has fallen behind in terms of development and political stability. This study attempts to ascertain how destination image affects tourists’ memorable tourism experience and revisit intention based on their thoughts and opinions. Survey data was collected from 200 tourists who visited the top 5 attractions in Sarawak. WarpPLS 8.0 was utilised to analyse the proposed relationship among the present variables. The results revealed that culture, history and art, as well as political and economic factors of destination image, are positively related to memorable tourism experience. In addition, memorable tourism experience is positively related to revisit intention. The findings revealed that enhancing the destination image of Sarawak can improve memorable tourism experience for both domestic and international tourists and impact their revisit intention. The findings of this study provide an opportunity for authorities and tourism providers to concentrate on cultural preservation and the importance of political stability in Sarawak.
Keywords: destination image, memorable tourism experience, revisit intention, tourists, Sarawak
Published in RUP: 21.07.2026; Views: 143; Downloads: 5
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2. Application of the New Visit Intention Model for Gastronomy Tourism : An Empirical Study in VietnamTrong Tien Bao Bui, Minh Chanh Trinh, Thi Thuy Ngan Dang, original scientific article Abstract: The study aims to address research gaps in Vietnam’s gastronomy tourism by developing and validating a new visit intention model based on the Theory of Planned Behaviour (TPB). The model incorporates the concepts of gastronomic destination image and novelty-seeking to gain a comprehensive understanding of domestic tourists’ intention to visit Ho Chi Minh City, a leading gastronomic destination in Vietnam. Primary data were collected from 417 domestic tourists through a questionnaire survey conducted in Ho Chi Minh City from April to August 2023. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to test the proposed model and examine the relationships among novelty seeking, gastronomic image, attitudes, subjective norms, perceived behavioural control, and visit intention. The findings indicate that novelty-seeking, gastronomic image, and the core TPB constructs play a crucial role in explaining the intention to visit a gastronomic destination. The model explains 71.2% of the variance in visit intention, with domestic tourists’ visit intention being strongly influenced by the desire for novel culinary experiences and the attractiveness of Ho Chi Minh City’s gastronomic image. This study reaffirms the applicability of the extended TPB framework in explaining visit intention toward gastronomy destinations. The significant findings provide empirical evidence from Vietnam, clarifying how novelty-seeking and gastronomic image strengthen visit intention. The study also provides practical guidance for local authorities and tourism marketers to enhance Ho Chi Minh City’s competitiveness and support sustainable tourism development goals (SDG 11).
Keywords: gastronomic image, novelty seeking, TPB model, visit intention, Sustainable Development Goals (SDG 11), Ho Chi Minh City
Published in RUP: 06.03.2026; Views: 550; Downloads: 22
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3. Roadmap of Spiritual Pilgrimage Experience Towards Revisit Intention in the Indonesian Wali Songo PilgrimageHendar Hendar, Ken Sudarti, Ari Pranaditya, M. Iqbal Ramdhani, 2025, original scientific article Abstract: This study explains the roadmap that connects pilgrims’ spiritual experience with the revisit intention of the tomb of Sunan Wali Songo in Central Java, Indonesia. Explaining how pilgrims’ spiritual experience creates revisit intention in the religious tourism industry is important. A theoretical model involving attitude toward pilgrimage and pilgrim satisfaction is built based on the theory of planned behaviour (TPB) and tourist experience literature. For this purpose, around 303 pilgrims were analysed using structural equation modelling (SEM) based on AMOS 23.00, which is combined with the IBM SPSS 21. The results show that revisit intention can be improved by utilizing four pathways: (1) direct path of spiritual experience, (2) indirect path through attitude toward pilgrimage, (3) indirect path through pilgrim satisfaction, and (4) indirect path through attitude toward pilgrimage and pilgrim satisfaction. This study is expected to contribute to developing TPB and tourism marketing literature by providing a holistic model of spiritual experience and its influence on attitude toward pilgrimage, pilgrim satisfaction, and revisit intention. This study also offers important insights for managers engaged in the religious tourism industry.
Keywords: spiritual experience, attitude toward pilgrimage, pilgrim satisfaction, revisit intention
Published in RUP: 16.12.2025; Views: 606; Downloads: 6
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