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Abstract: Both universities and companies create value and innovation to maintain their position and remain competitive. Different, but still similar, with two goals that are shared. With their collaboration, they can enhance their pursuit of sustainability and as well corporate social responsibility by creating and delivering value and thus contributing to the well-being of society. This paper thus examines the determinants and indicators of successful university–industry collaboration (UIC) in the context of knowledge and technology transfer. The purpose of the research is to identify key factors that drive effective UIC and to establish measurable indicators for evaluating the performance of this collaboration. The paper aimed to understand not only what drives UIC but also how to measure its effectiveness. So, an exploratory, theory-building approach, adopting a systematic literature review is applied. By focusing on the determinants and measurable outputs of UIC, the paper provides insights into the strategic importance of measuring knowledge and technology transfer for a wide range of stakeholders involved in it. UIC for universities is a part of their third mission and their CSR, while with respect for companies, UIC is a result of practicing open innovation and pursuing corporate social responsibility. While consolidating these dimensions, the study also develops a holistic input–output indicator framework that not only clarifies how collaboration is initiated and structured but also how it can be evaluated in practice.
Keywords: corporate social responsibility, indicators, innovation policy, knowledge and technology transfer, sustainability, technology transfer office (TTO), university–industry collaboration (UIC)
Published in RUP: 13.04.2026; Views: 60; Downloads: 2
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Abstract: In the modern employment landscape, sustainability has transitioned from a superficial term to a pivotal factor that significantly influences the career decisions of emerging professionals. This transformation is particularly pronounced among younger cohorts of job applicants, who are progressively placing greater emphasis on sustainability in their selection of employers. Additionally, when employees perceive a good fit between their values and those of the organization, their motivation is enhanced. This research explores the extent to which ecological sustainability shapes the perceived employer attractiveness among young workers, emphasizing the changing paradigm in job selection criteria. The study was conducted with a sample of 972 individuals, representing different professional and educational backgrounds, and the research provides substantial empirical evidence supporting the finding that ecological sustainability impacts their employment decisions. The methodology involved a comprehensive survey focusing on participants' priorities and values concerning ecological practices within potential employers. The findings indicate a strong preference for companies that demonstrate a commitment to sustainable practices, with such organizations being rated more attractive as employers compared to those that do not actively pursue sustainability goals. This heightened interest in sustainable employment was particularly pronounced among participants with higher educational levels and those from sectors directly impacted by environmental issues. Even though a significant proportion of survey respondents – more than 80% – asserted their commitment to an eco-friendly lifestyle and acknowledged the significance of adhering to ecological standards, this factor proved to be less pertinent when selecting a new employer. The data indicated that more than three quarters had never declined a job for this reason, only 4.75% reported having done so. One potential explanation for this phenomenon is that these considerations are already addressed during the application process by cultivating a positive corporate image and employer brand. However, this hypothesis requires further research. The present study contributes to the existing dialogue surrounding sustainability within the context of the workplace by emphasizing the critical necessity of embedding sustainable practices into the core business strategies and overarching corporate identity, which ultimately serves as an effective mechanism for appealing to the younger demographic.
Keywords: CSR, Sustainability, Corporate social responsibility, Employer branding, Recruiting
Published in RUP: 04.03.2026; Views: 224; Downloads: 3
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Abstract: In an era of growing environmental challenges, the role of banks in promoting sustainability is critical. This study examines how Corporate Social Responsibility (CSR), green finance, and green innovation influence the environmental performance of Indian banks. Guided by legitimacy theory and the natural resource-based view, survey data from 379 bank employees were analysed using structural equation modelling. The results reveal that robust CSR initiatives, effective green finance practices, and innovative green strategies significantly enhance banks’ environmental performance. These findings contribute to theoretical understanding and offer practical insights for improving sustainability in the banking sector. The study recommends that banks in emerging economies strengthen internal resources by investing in CSR, adopting green finance, and fostering green innovation to boost environmental performance. Such efforts align with global sustainability goals, positioning banks as key players in environmentalprotection and responsible finance.
Keywords: corporate social responsibility, green finance, green innovation, environmental performance of banks, structural equation modelling
Published in RUP: 18.12.2025; Views: 384; Downloads: 0
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Abstract: This paper examines the socioeconomic and institutional determinants influencing sustained participation in Agri-Environmental Climate Schemes (AECS), drawing on comprehensive panel data from Slovenian farms covering the period 2014–2021. Using discrete-time hazard models and nonparametric duration analysis, we identify economic resilience—characterised by larger farm size, income diversification, and prior participation—as a significant driver of prolonged AECS engagement. Conversely, greater dependence on market-based income is negatively correlated with long-term participation, highlighting inherent trade-offs between short-term economic gains and sustained ecological commitments. Additionally, educational attainment exhibits a modest yet positive association, emphasising the importance of knowledge dissemination and capacity building in facilitating the responsible use and sustained environmental protection. Our findings underscore the necessity for context-specific policy designs, advocating diversified financial incentives, robust extension services, and market-aligned strategies to effectively integrate agricultural productivity with environmental sustainability.
Keywords: agri-environmental climate scheme management, farm corporate social responsibility, sustainable farm production adoption, selection model, duration analysis, discrete-time models
Published in RUP: 28.08.2025; Views: 635; Downloads: 7
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Keywords: družbena odgovornost, poslovni sistemi, finančni viri, ugled, podjetja, corporate social responsibility, business entity, financial resources, reputation
Published in RUP: 03.04.2017; Views: 5106; Downloads: 90
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