Zaznavanje in strateška vrednost trgovske znamke

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Title:	Zaznavanje in strateška vrednost trgovske znamke
Authors:	ID Ambrožič, Mateja (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	Ambrozic_Mateja_20111107.pdf (445,29 KB) MD5: B834DF63EDE96F3E59574CDA629D7643
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	trgovina, kupci, trgovske blagovne znamke, identiteta, pozicioniranje, Spar
Place of publishing:	Koper
Publisher:	[M. Ambrožič]
Year of publishing:	2011
Number of pages:	VI, 39 str. + pril.
PID:	20.500.12556/RUP-1338
UDC:	658.626(043.2)
COBISS.SI-ID:	4047319
Publication date in RUP:	15.10.2013
Views:	3863
Downloads:	107
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