Vpliv blagovne znamke na percepcijo podjetja : zaključna projektna naloga

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Title:	Vpliv blagovne znamke na percepcijo podjetja : zaključna projektna naloga
Authors:	ID Kovačević, Suzana (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	Kovacevic_Suzana_20200924.pdf (1,08 MB) MD5: 53294F39F9A85266BA988A6E2B0C7881
Language:	Slovenian
Work type:	Final paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	blagovna znamka, nakupna odločitev, imidž podjetja, udeleženci, odnos s potrošniki
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[S. Kovačević]
Year of publishing:	2020
Year of performance:	2020
Number of pages:	VII, 35 str., [2] str. pril.
PID:	20.500.12556/RUP-14345
UDC:	339.138:366.1(043.2)
COBISS.SI-ID:	29590531
Publication date in RUP:	19.11.2020
Views:	1371
Downloads:	58
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Language:	English
Keywords:	trademark, decision to purchase, image of the enterprise, participants, relationship with consumers

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