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Title:Vpliv strategije modnih blagovnih znamk na nakupne odločitve potrošnikov : diplomska naloga
Authors:ID Kučiš, Ivana (Author)
ID Kesič, Dragan (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Kucis_Ivana_20160928.pdf (846,89 KB)
MD5: 1BB20E6732D6A801915C4203DA2D1417
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:strategija, modne blagovne znamke, moda, nakupne odločitve, potrošniki
Place of publishing:Koper
Place of performance:Koper
Publisher:[I. Kučiš]
Year of publishing:2016
Year of performance:2016
Number of pages:IX, 37 str., [3] str. pril.
PID:20.500.12556/RUP-16508 This link opens in a new window
UDC:366.1:658.626(043.2)
COBISS.SI-ID:1538716100 This link opens in a new window
Publication date in RUP:06.06.2021
Views:1982
Downloads:32
Metadata:XML DC-XML DC-RDF
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Language:English
Keywords:strategy, fashion brands, fashion, purchase decision, customers


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