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Title:Vpliv strategije marketinškega komuniciranja na nakupne odločitve potrošnikov pitnih vod : magistrska naloga
Authors:ID Perpar, Jana (Author)
ID Kesič, Dragan (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Perpar_Jana_20170209.pdf (700,34 KB)
MD5: 2C4548CB466ED85FA48BE793B0CC4944
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:marketing, strategija, marketinško komuniciranje, nakupne odločitve, potrošniki, ustekleničene pitne vode
Place of publishing:Koper
Place of performance:Koper
Publisher:[J. Perpar]
Year of publishing:2016
Year of performance:2016
Number of pages:IX, 73 str., [5] str., pril.
PID:20.500.12556/RUP-16543 This link opens in a new window
UDC:339.138:628.1.033(043.2)
COBISS.SI-ID:1539110340 This link opens in a new window
Publication date in RUP:06.06.2021
Views:1293
Downloads:34
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:marketing, strategy, marketing communication, buying behavior, consumer, non-carbonated drinking water


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