The expansion of the brand through the establishment of the mobile kitchen system

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Title:	The expansion of the brand through the establishment of the mobile kitchen system
Authors:	ID Vukasovič, Tina (Author) ID Korez, Bojana (Author) ID Porekar Petelin, Sonja (Author)
Files:	RAZ_Vukasovic_Tina_i2018.pdf (102,81 KB) MD5: AAA5359078FB3CC95F0E0416C1D4FADD
Language:	English
Work type:	Unknown
Typology:	1.01 - Original Scientific Article
Organization:	ZUP - University of Primorska Press
Keywords:	marketing, marketing mix, brand, knowledge management, mobile kitchen
Year of publishing:	2018
Number of pages:	str. 19-31
Numbering:	Vol. 13, no. 1
PID:	20.500.12556/RUP-17516
UDC:	005
ISSN on article:	1854-4231
DOI:	10.26493/1854-4231.13_1
COBISS.SI-ID:	39536389
Publication date in RUP:	20.12.2021
Views:	1218
Downloads:	34
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Title:	Management
Publisher:	Fakulteta za management, Fakulteta za management, University of Primorska Press
ISSN:	1854-4231
COBISS.SI-ID:	224377600

Language:	English
Keywords:	marketing, marketinški splet, blagovne znamke, procesi managementa znanja, mobilna kuhinja, SŠGT Maribor (Srednja šola za gostinstvo in turizem Maribor)

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