Vpliv igrifikacije na spletno nakupovanje slovenskih potrošnikov : magistrska naloga

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Title:	Vpliv igrifikacije na spletno nakupovanje slovenskih potrošnikov : magistrska naloga
Authors:	ID Pačarić, Filip (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	FM_Pacaric_Filip_2023.pdf (1,43 MB) MD5: 150F090C9545CA11127E83A951D9AD8F
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FM - Faculty of Management
Keywords:	igrifikacija, spletno nakupovanje, nakupno odločanje, slovenski potrošniki, kvantitativni pristop
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	F. Pačarić
Year of publishing:	2023
Year of performance:	2023
Number of pages:	1 spletni vir (1 datoteka PDF (IX, 67 str., [3] str. pril.))
PID:	20.500.12556/RUP-19717
UDC:	366:004.96(043.2)
COBISS.SI-ID:	168055555
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	12.10.2023
Views:	767
Downloads:	35
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Language:	English
Keywords:	gamification, online shopping, purchase decision-making, Slovenian consumers, quantitative approach

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